FixturesAndDisplays.com Offers Line of White Mannequins Trending Now for Upscale Retail Displays
Edwardsville, PA (PRWEB) July 16, 2013 -- FixturesAndDisplays.com, the leading online retail store supply company offers an extensive selection of the finest retail clothing displays. Satisfied clients range from trendy boutiques to bigger discount department stores to fashionable upscale specialty stores. The firm’s comprehensive product lines offer clothing racks in a variety of finishes along with displays for the wall. Additionally, the company offers a broad range of mannequins and display forms for most retail environment.
For many years, the most popular finish on traditional fiberglass mannequins was pink, otherwise known as “fleshtone”, a politically incorrect term today that still resonates among retail buyers and vendors alike. Of course, “fleshtone” was representative of Caucasian skin tones so it did not reflect the entire population. Recently that paradigm has shifted. Fleshtone mannequins once the top sellers, have been eclipsed by the use of matte and glossy white mannequins which reflect a much more abstract display and one that does not reflect any single demographic. The result was more successful selling.
Store mannequins have long been a sound investment that has been a key factor to increasing sales. A life-sized and life- like, ‘flesh-toned’ human form, it had been believed, showcased clothing and enabled shoppers to visualize themselves in the outfits on display. This often led to a sale, converting a shopper into a buyer. That is true of today’s more abstract mannequins. Only in older boutiques in second cities will a shopper see fleshtone mannequins, particularly those with wigs. Department and specialty store chains today only use wigs in windows. In today’s economy, with retailers vying for every consumer dollar, stores do not have the budgets to employ visual merchandising personnel to keep the clothing on mannequins looking good. The result in most retailers that use mannequins, are mannequin that have molded hair and ones who have poses that are not inclined to be pushed over because they extend into aisle space.
Successful retailers use mannequins to compliment the ambience and décor of its surroundings.
Even the lowest priced retailer wants to evoke a sense of quality and value in their merchandise displays. A stylized matte or glossy white mannequin with or without its head, suggests the human form yet recedes into the background allowing the apparel and the store’s décor to stand out. Glossy and matte white finishes allow the apparel to be highlighted, not the mannequin.
It should be noted that mannequin poses, whether soldier-straight or more dramatic in nature, very much convey a store's fashion consciousness as well as its brand appeal. Details in the sculpting and muscle tone of the figures also reflect the quality of the brand being displayed. It is also noted that department stores and upscale specialty store use many more mannequins and forms in their window and selling floor displays than discounters or big box retailers. The reason is that department stores spend more on visual displays as well as floor personnel and the result are higher price tags.
FixturesAndDisplays.com’s matte and glossy white department store-quality mannequins can be seen in the country’s finest retail establishments. Affordable and attractive, FixturesAndDisplays.com mannequins can be in your store at the click of a mouse.
About F & D
FixturesAndDisplays.com is the new extension of a long and well established parent company. The Company is a highly successful online marketer of products across a broad array of industries including: cosmetics, bedding, floor tiles, professional kitchen and restaurant products, photography, consumer coupons and consumer electronics. On their website, FixturesAndDisplays.com the Company has recently brought their marketing expertise to the store fixture industry and is already a leading supplier of retail store fixtures including “green” mannequins and other retail display solutions.
Dawn Reilly, FixturesAndDisplays.com, http://www.fixturesanddisplays.com/, 1 (800) 764-8544, [email protected]
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