Richmond, VA (PRWEB) February 19, 2014
Outdoor Living Brands® has received World-Class Franchise® certification from the Franchise Research Institute® for all four of the organization’s brands: Archadeck®, Mosquito Squad®, Outdoor Lighting Perspectives®, and Renew Crew®.
This unprecedented recognition comes after independent surveys were conducted with each of the brands by the Franchise Research Institute, in which every franchisee was invited to participate. The survey was designed to determine the level of franchisee satisfaction within the Outdoor Living Brands franchise system and asked each franchise brand owner to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.
“One of the most important means of creating and maintaining a truly successful franchise company is to meet or exceed the expectations of its franchisees,” says Jeff Johnson, founder and CEO of the Franchise Research Institute. “A key step in this process is to obtain open, honest feedback from franchisees through confidential, third-party research. The management teams of each of the Outdoor Living Brands were not afraid to ask their franchise owners tough questions, and their high marks provide scientific proof that they are consistently meeting franchisees’ needs.”
"Our team is extremely dedicated to coaching and mentoring our franchisees as they build their local businesses to pursue their personal career, lifestyle and financial goals,” said Chris Grandpre, Chairman and CEO of Outdoor Living Brands, parent company of Archadeck, Outdoor Lighting Perspectives, Mosquito Squad and Renew Crew. “While we commission the research each year to make sure we are factoring the “voice of the franchisee” into our efforts to improve the efficiency and profitability of each business, we couldn’t be more delighted to earn this strong endorsement by our franchisees. We are incredibly optimistic about the future of each of these franchise systems and determined to assist each franchise to achieve their goals for their business.”