Scottsdale, AZ (PRWEB) July 15, 2014
ZOG Digital, a leading independent search and social marketing company, is hosting a digital marketing webinar that will feature guest speakers from Forrester Research, Inc. and UBL Interactive.
The webinar will outline the top local search engine optimization techniques, as well as outline how marketers can best track cross-channel online marketing to offline behavior and sales.
"As search engines work to make their results more localized and relevant to users, we are shedding light on the complicated local SEO ecosystem,” said Thomas Stern, senior vice president of client services at ZOG Digital. “We aim to show how multi-location businesses can leverage on-page and off-page ranking factors to influence both online and offline consumer behavior."
The discussion topics will focus on specific strategies to improve visibility in local search engines as well as considerations for tracking marketing across multiple platforms and devices.
The webinar will take place on Wednesday, July 23 at 1 p.m. EST. Interested participants can learn more about the webinar and register online.