British Lifestyle Brand Barbour Uses Zmags’ Publicator Platform to Create a Digitally-optimized Version of its 120-Year Celebration Magazine

The rich, interactive publication has become a cornerstone for the brand's 2014 campaign across all online channels.

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Barbour's 120 Year Celebration Catalog

Barbour's 120 Year Celebration Catalog

Zmags’ Publicator platform enables a consistent experience across all platforms, including engaging animations, interactive elements and rich media on desktops, laptops, tablets and mobile.

Boston, MA (PRWEB) June 04, 2014

Leading heritage and lifestyle brand Barbour, who this year celebrates its 120th anniversary, is synonymous with high-quality clothing, footwear and accessories that are steeped in tradition. Now a global brand sold in over 40 countries worldwide, the company has come a long way since it was founded in 1894 by John Barbour in the port of South Shields in the North East of England. In the same way that Barbour invites top designers to reinterpret well-bred country and motorcycle looks from its archives into contemporary fashion collections, it has also embraced eCommerce and social media to continue to expand its reach to a new target audience.

Barbour selected Zmags - a global digital publishing software provider with offices in London, Boston and Copenhagen - as its digital publishing platform for a commemorative 120-Year Celebration magazine that provides a retrospective look at the inspiration behind the brand’s collections, interviews with the Barbour family and more. This publication is a cornerstone of the company’s current online campaign.

The Publicator platform from Zmags has made it easy for Barbour to embed an HTML5-optimized edition of its 120-Year Celebration publication on the company website, as well as across all of its social media channels, which has increased visibility and sharing. The online version of the 120-Year Celebration publication features videos, articles and photos. Particular “looks” are linked to commerce sections of the company’s site, allowing viewers to shop the collections featured throughout the magazine. Zmags’ Publicator platform enables a consistent experience across all platforms, including engaging animations, interactive elements and rich media on desktops, laptops, tablets and mobile.

Zmags has distinguished itself in the marketplace by delivering best-of-breed digital publishing solutions, exceptional customer service and support, and has recently expanded its capabilities via strategic acquisitions.

About Zmags
Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully branded, commerce-enabled digital experiences. The company’s platform creates immersive brand and commerce experiences across all digital media including tablet, mobile, social and web channels. Featuring an easy-to-use, drag and drop interface, Zmags’ solutions make digital publishing simple, increasing customer engagement and providing an exceptionally strong return on investment.

Headquartered in Boston, with offices in London and Copenhagen, Zmags currently works with more than 2,000 leading brands, including Tesco, Brahmin Leather Goods, Matalan, Spanx, The Container Store, Magasin, Nike and Sub-Zero Wolf.

To learn more, visit http:/http://www.zmags.com or follow us on Twitter: @zmags.

About Barbour
J. Barbour & Sons Ltd. was founded in 1894 and has always been based in South Shields in the North East of England. Barbour is a 5th generation, family owned British business.

Barbour is a leading global lifestyle brand producing knitwear, shirts, trousers, footwear, accessories and outerwear for men, women and children in over 40 countries worldwide including the UK, Germany, France, Italy, Spain, the US and Japan.

To learn more, visit barbour.com.


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