Matalan Keeps Its Shoppers One Step Ahead of Style

Matalan selects digital publishing solution from Zmags to update its online “Life & Style” look books easily and often.

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A Matalan Look Book, Built with Zmags' Prism Publicator

Digital optimization helps create a more immersive experience for customers, resulting in more time spent engaging with the content and ultimately more revenue for Matalan.

London (PRWEB) June 17, 2014

Matalan was founded in 1985 by John Hargreaves who understood style and design doesn’t have to cost the earth. With clothing and accessories for the whole family, along with on-trend home décor designs, Matalan delivers the latest looks with competitive price points.

Fashion moves quickly, so to facilitate frequent product updates without hassles, Matalan selected the Zmags Publicator platform for several key areas of its website, including HTML5-optimized look books in its “Life & Style” section. Digital optimization helps create a more immersive experience for customers, resulting in more time spent engaging with the content and ultimately more revenue for Matalan.

Digital publishing solutions from Zmags allow designers, developers and content creators to upload PDFs and easily convert content to HTML5 with a push of a button. The Zmags Publicator platform enables a consistent experience across all platforms, including engaging animations, interactive elements and rich media on desktops, laptops, tablets and mobile.

Matalan also is an early adopter of the Zmags Creator platform—a “next generation” product scheduled for wide release in September. Creator lets Matalan build rich interactive experiences for several of the website’s category landing pages and, despite being a Beta product, has already helped Matalan’s creative team to develop animation and other rich media on a significantly reduced timeline.

About Zmags
Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully branded, commerce-enabled digital experiences. The company’s platform creates immersive brand and commerce experiences across all digital media including tablet, mobile, social and web channels. Featuring an easy-to-use, drag and drop interface, Zmags’ solutions make digital publishing simple, increasing customer engagement and providing an exceptionally strong return on investment.

Headquartered in Boston, with offices in London and Copenhagen, Zmags currently works with more than 2,000 leading brands, including Tesco, Brahmin Leather Goods, Nike, Spanx, The Container Store, Magasin and Sub-Zero Wolf.

To learn more, visit Zmags.com or follow us on Twitter: @zmags.

About Matalan
Matalan is the UK’s leading out of town fashion and homeware retailer and operates through 225 stores in the UK, an e-commerce platform and 14 overseas franchise stores.

To learn more, visit Matalan.co.uk


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