'I Am Carson River Watershed' PSA Campaign

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Carson Water Subconservancy District (CWSD) and Nevada Division of Environmental Protection (NDEP) launch the ‘I Am Carson River Watershed’ campaign with a beautiful, one-of-a-kind film and accompanying bumper sticker mail out.

This film celebrates the natural wonder of the Carson River Watershed, and in doing so, not only inspires but also educates individuals in our community on how to take action to improve its health and water quality.

Did you know you live in a watershed? Everyone does!

The ‘I Am Carson River Watershed’ campaign aims to connect our community to the watershed they live in and provide a few everyday, easy-to-do actions that can help keep our water healthy.

Go to IAMCARSONRIVER.ORG and literally take a ‘Walk Through The Carson River Watershed.’ In just over two minutes, former KTVN-Reno news anchor Vanessa Vancour showcases over twenty-four popular, local locations that make up the Carson River watershed.

In addition to the film; 30,000 bumper stickers are being mailed to residents throughout the region’s water purveyors. People can also pick up free stickers at participating organizations and businesses throughout the watershed quite like the well-known ‘Keep Tahoe Blue’ campaign.

“We’re excited to work with NEON Agency to launch the ‘I Am Carson River Watershed’ campaign with this incredible film,” said Brenda Hunt, Program Manager of the Carson Water Subconservancy District. “We surveyed our watershed community and found the majority of residents didn’t know they lived in a watershed and didn’t think their actions affected its health."

‘I Am Carson River Watershed’ and you are too!    

The campaign is funded through Clean Water Act 319(h) funds with support from NDEP and CWSD.

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Jolene Cook
NEON Agency
+1 7757712580
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Carson River Watershed
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