A Forever Recovery Sponsors the National Cherry Festival in Traverse City, MI

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Bringing Classic Rockers “Foghat” to the Bay Side Music Stage and former Detroit Lions for an autograph signing session, A Forever Recovery added to the fun by sponsoring this year’s National Cherry Festival.

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The festival was a great opportunity to raise awareness about the problem of addiction facing our country today, and to spread our message of better living.

Each year, Traverse City in northern Michigan hosts the National Cherry Festival. The event is a celebration of the heritage of cherry farming that has grown in the Grand Traverse Bay and surrounding areas for almost a century. This year’s event, an eight day long cherry extravaganza that ran from July 4th-July 11th, saw hundreds of activities and music performances, which brings hundreds of thousands of people annually from all over the globe to join in the fun.

Among the fun that was to be had, the Bay Side Music Stage saw classic rock band “Foghat” playing all of their greatest hits, sponsored in part by A Forever Recovery, a holistic treatment center for substance abuse located in Southwest Michigan. This is the second year that the recovery center has been a part of the festival.

“We were delighted to be able to return to Traverse City as a part of the National Cherry Festival tradition”, commented A Forever Recovery founder Per Wickstrom. “It was a great opportunity to raise awareness about the problem of addiction facing our country today, and to spread our message of better living through making healthy and positive life choices. We are certainly looking forward to next year’s event and hope that our partnership can continue far into the future.”

In addition to sponsoring the “Foghat” performance on Friday, July 10th, A Forever Recovery also brought along some former players of the Detroit Lions for an autograph session. Pro Bowl Wide Receiver Herman Moore, Pro Bowl Offensive Lineman Lomas Brown, and Tight End Rob Rubick signed autographs and took pictures with fans by the Cherry Blast Stage near the food court at the festival. Small foam footballs with the A Forever Recovery logo were provided for the festival attendees.

The National Cherry Festival

The National Cherry Festival is held in recognition of the area’s dominance of the tart cherry growing industry in America. The weather and location near the Great Lakes make the Grand Travers Region the ideal location for cultivation of this crop, and the area boasts about 75% of the total tart cherry crop. The festival itself brings over half a million visitors annually to celebrate “All Things Cherry”, and over the course of the week, there are over 150 activities for people to enjoy.

From classic car shows to pie eating contests, from music concerts to pit-spitting competitions, and carnival rides, parades and every use of cherries imaginable, the National Cherry Festival truly has something for everybody to enjoy.

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Pamela Anderson
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