Growing Popularity of Mobile Marketing Drives the Market for Application-to-Person (A2P) SMS, According to a New Trend Report Published by Global Industry Analysts, Inc.

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GIA announces the release of a trend report on Application-to-Person (A2P) SMS. Market for Application-to-Person (A2P) SMS is projected to witness strong growth led by increase in the number of mobile subscriptions, growing popularity of mobile marketing, widespread utilization of SMS with mobisites, and growing use of A2P messaging in business communication.

Application-to-Person (A2P) SMS: A Trend Report

Follow us on LinkedIn – Application-to-Person (A2P) SMS is an advanced technology that involves use of a specific application for producing an SMS message, which is then transmitted to a mobile subscriber. A2P is widely popular among airlines, social networks, financial institutions, hotel booking sites, as well as other organizations which deliver mobile content to subscribers through SMS. A2P messaging helps fill in the void in SMS revenues left by the decline in P2P messaging and MIM services. Future growth in the market is expected to stem from the increasing use of SMS as a business communication tool for operational and marketing communications. Changing CRM strategies will therefore help increase penetration of A2P messaging in various business sectors in the coming years.

The trend report titled “Application-to-Person (A2P) SMS” announced by Global Industry Analysts Inc., is a focused research paper which provides cursory insights into the technology, its applications, future prospects, and corporate initiatives of key companies worldwide. The report in addition provides global market estimates and projections for Application-to-Person (A2P) SMS in US dollars for years 2012 through 2017, for key markets including North America, Europe, Asia Pacific, Africa & Middle East, and Latin America. The report also offers coverage on key companies such as Aerialink Inc., Aicent Inc., Angkor Data Communications Group Co. Ltd., Channel Mobile, Elita IT Solutions Pvt. Ltd., FortyTwo Telecom AB, Infobip Ltd., mBlox, PowerMe Mobile, Tanla Solutions Ltd., and Telsis Ltd. among others.

For more details about this trend report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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