A Mission to Reuse the Past - Two Second Generation Fixer-Uppers Fill a Void with a New Online Concept

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Cindy Bogart and Mary Gervais are on a mission to incorporate traditional methods and products into today's lifestyle. Their website, Artisans List, is an online directory, magazine, and community encompassing traditional basics including old home restoration, craftsmanship, and farm-to-table sources.

Cindy Bogart and Mary Gervais are on a mission to incorporate traditional methods and products into today's lifestyle. Their website, Artisans List, is an online directory, magazine, and community encompassing traditional basics including old home restoration, craftsmanship, and farm-to-table sources.

It's in their blood. Both Cindy and Mary grew up on farms with parents who restored and saved old homes for the next generation. The idea for Artisans List happened at an Antiques Market when Cindy asked artisans and dealers for their website or social media information. She was surprised that many of them had a weak, if any, of an online presence. It was clear that they were too busy working to learn and tend to the online marketing of their businesses. Cindy, a former Field Editor for Better Homes & Gardens magazines, saw this as an untapped market of products and services that needed to be put into one comprehensive online directory that would include a community where vendors and consumers could share stories, trade secrets, and techniques. She teamed up with Mary, an entrepreneur and a start-up business consultant who has helped hundreds of businesses succeed, to round out the perfect team for this new concept.

Online Niche Geo-Directory
Artisans List was developed as an online niche geo-directory that exposes consumers to small, vetted businesses which include traditional tradespeople, old home professionals and artisans. Hard to find sources like timber framers, coppersmiths, historical architects, linen restorers, local farmers, and beekeepers can be found in the directory. Using modern technology, Artisans List helps traditional trades market themselves by building their community locally and expanding it online.

Vendors have their listing page on Artisans List that offers attractive profiles allowing them to reach potential customers without the worry of maintaining a digital presence with gratis and paid options. Consumers benefit by quickly sourcing niche products and services in one place with the ability to save their favorites and communicate directly with vendors from the site. It comes together outside of the directory in Social Media, where Artisans List has over 130,000 direct followers.

"People are looking for products that have the human touch, handcrafted… that have a story behind them. Artisans List helps busy people connect with those who make them," says Cindy Bogart, "Up until now, there has been no major online resource that could help narrow down that search in this market. This hasn't happened overnight. We've hand-picked and worked with hundreds of businesses who fit into our particular categories."

"Our mutual passion for restoration and fresh farm food and our desire to keep traditions alive created Artisans List, which besides the directory includes a magazine, video channel, and community," says Mary Gervais. "Our mission is to have businesses meet new clients and financially succeed so they can continue to keep their traditional craftsmanship and practices alive."

Visit http://www.artisanslist.com to experience and join 'reuse the past' community.

Two Women on a Mission to Reuse the Past

Cindy Bogart - a former Field Editor for Better Homes & Gardens magazines.

Cindy started her career as a commercial artist and interior designer before producing articles for Meredith Corporation's Better Homes & Gardens and Special Interest Publications for 18 years.

Her passion for cultivating traditions and updating them to fit into today's lifestyle paved the way for her to create her original site, The Daily Basics, which became the foundation of this new project.

Mary Gervais - entrepreneur, start-up consultant and former head of the Rhode Island Women's Business Center

Mary's entrepreneurial days started when she opened an upscale bakery/café in Maryland in 2001. After running the retail, wholesale and catering operation for seven years, she sold the business as her husband's work brought them to Rhode Island.

Mary has spent the last few years helping hundreds of small businesses succeed. She's passionate about giving people the tools and knowledge to realize their dreams of owning and growing their businesses.

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Ann Marie van den Hurk, APR
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