Marketing Agency Outlines the Protocol for Marketing ACOs

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Smith & Jones Releases Free Report on Accountable Care Marketing Basics

Healthcare marketing specialists, Smith & Jones, released a new issue of Protocol, the marketing report for c-level hospital executives and practice administrators, titled “The ACO Cheat Sheet for Hospital Marketers.”

Accessible at, this month’s issue serves as a quick start guide for marketing accountable care.

Up until recently, hospitals focused marketing efforts on service lines and specialty care. However, due to recent changes in health care reform, there has been a surge of wellness marketing that encourages patients to take better care of themselves. While this trend is gaining popularity across the healthcare spectrum, it is especially relevant to ACOs.

“Under this new business model, hospitals will be rewarded for cost reductions, better patient outcomes and decreased readmissions,” said Mark Shipley, Strategy Director and Co-founder of Smith & Jones. “We compiled these five tips for hospital marketers as a quick-start guide to evolve their efforts for accountable care and community health.”

This issue of Protocol covers how to translate these business changes to your organization’s marketing strategy. Included topics are the basics of ACOs and how to develop a marketing plan that changes focus from specialty services to community health to meet the charges of accountable care.

Access “The ACO Cheat Sheet for Hospital Marketers” and join our email list for notifications of future publications at:

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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Caitlin Mooney

Mark Shipley
since: 07/2011
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