AccuData Integrated Marketing Integrates Powerful Data Resources Into an Innovative ProspectsPLUS! Mailing List Platform

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In-depth data access allows a deeper understanding of customers and target markets, thus providing the necessary tools for marketing segmentation.

AccuData Integrated Marketing
Better segmentation leads to a more personalized and engaging marketing message that increases response rates.

AccuData Integrated Marketing, Inc., one of the most established marketing data providers in the U.S., announced today that it has completed its integration of segmentation data into an innovative online mailing list selection platform for one of its clients, ProspectsPLUS!, Inc.

The availability of the data, which includes demographics, property data, lifestyle interest data and radial searches, comes as a result of AccuData’s strategic partnership with ProspectsPLUS!, a leader in direct marketing for real estate agents and small business entrepreneurs. In-depth data access provides ProspectsPLUS! clients a deeper understanding of their own customers and target markets, thus providing the necessary tools for database segmentation. Better segmentation leads to a more personalized and engaging marketing message that increases response rates.

As the real estate market rebounds, a resurgence in direct mail continues to grow as real estate agents effectively utilize this channel again. “ProspectsPLUS has capitalized on this renewed trend by taking it above and beyond a typical mailer, combining creative printing solutions with highly-targeted data. This segmentation will potentially yield a higher return on investment for their clients,” said Nate Petel, Senior Vice President of Sales and Service for AccuData. “The new data integration platform helps agents better match their marketing message to the perfect customer segment.”

ProspectsPLUS! believes this new technology integration will increase their clients’ chances of outperforming the competition while reducing marketing spend. The company continuously seeks out innovative processes, products, and partnerships, such as the advanced connection with AccuData, to help their clients compete in exponential ways without breaking their budgets.

"We're pleased with the expanded breadth of data we can now provide our customers through our partnership with AccuData," said Jim Morton, President of ProspectsPLUS!, Inc. “Marketing innovation is our company’s legacy, and though technology will continue to expand, our focus remains clear and fundamental: provide the highest quality products and services that help our customers earn more money in less time.”

The platform can be accessed here: http://prospectsplus.com/mailing-lists

About AccuData Integrated Marketing, Inc.
For more than 25 years, AccuData Integrated Marketing has remained dedicated to addressing its partners' challenges through innovation and service. Today, it is the leading data solutions provider, helping clients succeed with a full suite of data-driven marketing solutions. AccuData propels marketing success for thousands of companies through its strategic data partnerships, powerful technologies, and by offering scalable data solutions to meet the needs of both small to mid-size businesses and large national brands. For more information, visit http://www.accudata.com or call (800) 732-3440.

About ProspectsPLUS!
ProspectsPLUS! is a direct marketing company specializing in design, print, and publishing for businesses nationwide. With an advanced web-to-print platform advertisers have the ability to create a promotional piece, choose a target market, and ship with 100% tracking. For 25 years, ProspectsPLUS! has been a recognized real estate marketing leader, providing tens of thousands of real estate agents throughout the U.S. and Canada with the kind of efficient, effective and powerful marketing technology needed to survive and succeed in a fiercely competitive industry. For more information, visit http://www.prospectsplus.com or call (866) 405-3638.

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Lisa Marino

Julie Escobar
@accudata
since: 09/2009
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