Steve Damerow’s New Article Explains How Wholesalers and Distributors Can Achieve Sales Goals with Incentives

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Leading industry magazine Wholesale & Distribution International recently published an article by Steve Damerow, CEO of Incentive Solutions in Atlanta, GA. Damerow’s article outlines specific strategies wholesalers, distributors, and other sales channel businesses can use to better align channel partners’ behaviors with their business plans and sales strategies.

Wholesalers and Distributors Can Achieve Sales Goals with Incentives

Instant mobile access means that contractors, dealers and other partners can rely on being able to access the manufacturer whenever necessary. They can check inventory, submit claims and get issues resolved at any time.

Along with acting as CEO of Atlanta-based incentives company Incentive Solutions, Steve Damerow often shares his industry-specific incentive expertise through public presentations, conferences, radio shows and publications. Wholesale & Distribution International magazine, one of the leading resources on wholesale and distribution, recently published Damerow’s article “Winning Loyalty Through Incentives.” The article provides insights and strategies to sales channel decision-makers on using incentive programs to align supply chain partners’ behaviors with their sales goals.

The prime focus of Damerow’s article is on using incentives as a creative solution to one of distributors’ biggest problems: their limited control over product prices. Strategically implemented sales channel incentives can act as cost-effective alternatives to mark-up increases, discounts and rebates.

Damerow recommends leveraging mobile technology to deliver instant, timely rewards. “Instant mobile access means that contractors, dealers and other partners can rely on being able to access the manufacturer whenever necessary. They can check inventory, submit claims and get issues resolved at any time.”

Along with these benefits, online training with rapid communication and quick rewards can increase product knowledge and mindshare, Damerow says. “Online training software alone was once a costly investment, but recent incentive technology allows you the more cost-effective option of integrating training with incentive strategies.”

Other B2B marketing strategies and incentive ideas Damerow’s article recommends include offering contractors more valuable rewards for selling higher margin products to increase sales of those products, along with facilitating channel partner loyalty by using online rewards to reinforce sales plans and business goals.

Incentive Solutions is happy to contribute to the valuable Wholesale & Distribution International content that informs important industry decisions and helps B2B businesses grow. By sharing sales channel incentive insights and techniques, Incentive Solutions aims to assist B2B organizations in achieving better partnerships and improving worldwide commerce.

About Incentive Solutions

Incentive Solutions, Inc. was founded in 1994 and is based in Atlanta, GA. Part of The ISI Group, consisting of Incentive Solutions, Loyaltyworks and Travel Solutions, Incentive Solutions offers online rewards, travel incentives and debit card reward programs. Since its creation, Incentive Solutions has been an innovator in the incentive industry by utilizing emerging online technologies that help companies increase sales, engage and motivate employees, encourage customer loyalty, create positive work environments, and enrich sales channel relationships.

Incentive Solutions

1-866-567-7432
2299 Perimeter Park Drive, Suite 150
Atlanta GA 30341

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Nichole Gunn
@Loyaltyworks
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