Actûrus Announces Winners of the Most Often Recommended Appliance Brand Awards for 2015

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Actûrus names Whirlpool the winners of the Most Often Recommended Brand award in both the Washer/Dryer and Dishwasher categories, while Samsung wins in the Refrigerator category.

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Appliance sales associates have a tremendous impact on the brand of appliance consumer’s purchase...(Consumers) rely on the expertise and recommendations from influencers to make their decisions.

The annual MSS US Appliance Influencer Study for the Washer/Dryer, Dishwasher, and Refrigerator categories asks hundreds of Retail Sales Associate (RSA) influencers their opinion of the brands within each category, and to rank all the major brands in terms of the frequency they recommend them to consumers.

“Appliance sales associates have a tremendous impact on the brand of appliance consumer’s purchase. The products are technical, detailed, and a significant long-term investment for consumers. They rely on the expertise and recommendations from influencers to make their decisions,” says Kevin Moran, Co-CEO of actûrus. “Consumers may be exposed to many types of marketing from appliance manufacturers, but the final word on their choice of appliance comes from the sales associates at the point of purchase. These influencers represent a significant opportunity for a brand to increase their share of mouth within the category.”

The award program recognizes the Washer/Dryer, Dishwasher, and Refrigerator brands, respectively, with the highest share of recommendations among RSAs in the annual MSS Appliance Influencer Studies. Additional information is provided to participating suppliers on product image, programming effectiveness and other metrics that enable them to make more informed strategic decisions on how to position their brand among influencers.

The 2015 MSS Most Often Recommended Brand Award winners include:

Category: Recipient
Washer/Dryer: Whirlpool
Dishwasher: Whirlpool
Refrigerator: Samsung

Notes: The 2015 US MSS Appliance Study surveyed hundreds of Retail Sales Associate influencers in the US between May and June. Results are based on measures of recommendation by influencers that are proprietary to actûrus. Awards are based on numerical scores, and not necessarily on statistical significance and provided among only those brands included for ratings in MSS Influencer studies.

Actûrus offers affordable, multi-sponsored, 'near custom' market research to help marketers develop tools to optimize their brand’s direct to the trade marketing and sales programming to drive brand recommendations at the point of purchase. “Over the years, we have quantified and validated the importance of the influencer,” said Moran. “His/her critical role in driving sales to consumers at the point of purchase cannot be ignored.”

Actûrus staff is composed of highly trained research professionals with a vast array of expertise on a global basis. Actûrus performs at the very highest standards of research protocol and provides a wealth of actionable information about influencers in 19 categories from beverages to passenger car lubricants in nearly 50 countries, at a cost-effective price. For more information, about our studies visit us at http://www.acturus.com or call 480-595-4754 ext. 1221.

Contact: Kevin Moran
Phone: (480) 595-4754 ext. 1221
Email: kevin(dot)moran(at)acturus(dot)com

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Anne Laffin
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