Actûrus Announces Winners of the Most Often Recommended Brand Awards in two US Electronics Categories for 2015

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Actûrus names SkullCandy as the Most Often Recommended Headphone Brand, while Samsung wins the Most Often Recommended Flat Panel TV Brand award.

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Electronics provide an experience beyond technical specifications. Influencers are essential to creating this experience as they guide consumers through a list of technical features and ultimately recommend a product

The annual MSS US Electronics Influencer Study for the Headphones and Flat Panel TV categories asks hundreds of Retail Sales Associates (RSA) influencers their opinion of the brands within each category, and to rank all the major brands in terms of the frequency they recommend them to consumers.

“The headphone and TV markets are seeing rapid expansion. Electronics provide an experience beyond technical specifications. Influencers are essential to creating this experience as they guide consumers through a list of technical features and ultimately recommend a product aimed to meet a customer’s needs,” says Kevin Moran, Co-CEO of actûrus. “With each influencer making hundreds of recommendations per year, these influencers represent a significant opportunity for a brand to increase their share of mouth within the Headphones and Flat Panel TV category.”

The award program recognizes TV and Headphone brands, respectively, with the highest share of recommendations among RSAs in the annual MSS Electronics Influencer Studies. Additional information is provided to participating suppliers on product image, programming effectiveness and other metrics that enable them to make more informed strategic decisions on how to position their brand among influencers.

The 2015 MSS Most Often Recommended Brand Award winners include:

Category: Recipient    
Flat Panel TV: Samsung
Headphones: SkullCandy

Notes: The 2015 US MSS Electronics Study surveyed hundreds of Retail Sales Associate Influencers in the US between June and August. Results are based on measures of recommendation by influencers that are proprietary to actûrus. Awards are based on numerical scores, and not necessarily on statistical significance and provided among only those brands included for ratings in MSS Influencer studies.

Actûrus offers affordable, multi-sponsored, 'near custom' market research to help marketers develop tools to optimize their brand’s direct to the trade marketing and sales programming to drive brand recommendations at the point of purchase. “Over the years, we have quantified and validated the importance of the influencer,” said Moran. “His/her critical role in driving sales to consumers at the point of purchase cannot be ignored.”

Actûrus staff is composed of highly trained research professionals with a vast array of expertise on a global basis. Actûrus performs at the very highest standards of research protocol and provides a wealth of actionable information about Influencers in 19 categories from beverages to passenger car lubricants in nearly 50 countries, at a cost-effective price. For more information, about our electronics studies visit us at http://www.acturus.com or call 480-595-4754 ext. 1221.

Contact: Kevin Moran
Phone: (480) 595-4754 ext. 1221
Email: kevin.moran(at)acturus(dot)com

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Anne Laffin
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