Understanding the interaction dynamics between the trucker and the influencer at the point of purchase for heavy-duty motor oil is paramount. The opportunity for suppliers to build their brands in this space is huge.
Farmington, CT; Scottsdale AZ (PRWEB) February 26, 2016
The MSS International Heavy Duty Motor Oil (HDMO) Influencer Study, now in its 10th year, asks hundreds of oil change experts in each country – thousands across the globe - their opinion of brands, and to rank all the major HDMO brands in terms of the frequency they recommend them to consumers.
“Channel professionals, or influencers, have a tremendous impact on the brand of heavy duty motor oil truckers put into their vehicles.” says Kevin Moran, Co-CEO of actûrus. “Truckers may be exposed to many types of marketing from HDMO manufacturers to word of mouth recommendations from other truckers, but channel professional at the point of purchase ultimately influence who type of oil they buy.”
The award program recognizes HDMO brands with the highest share of recommendations among oil change influencers in the annual MSS HDMO Influencer Study. Additional information is provided to participating suppliers on product image, programming effectiveness and other metrics that enable them to make more informed strategic decisions on how to position their brand among influencers. “Understanding the interaction dynamics between the trucker and the influencer at the point of purchase for heavy-duty motor oil is paramount. The opportunity for suppliers to build their brands in this space is huge.” says Moran.
The 2015 MSS Most Often Recommended Brand Award winners include:
Philippines: Castrol CRB
Thailand: Shell Helix
Brazil: Petrobras Lubrax
Mexico: Mobil Delvac
Colombia: Mobil Delvac
Notes: The 2015 International HDMO Study surveyed hundreds of HD Oil Influencers in the respective countries between May and June. Results are based on measures of recommendation by Influencers that are proprietary to actûrus. Awards are based on numerical scores, and not necessarily on statistical significance and provided among only those brands included for ratings in MSS Influencer studies.
Actûrus offers affordable, multi-sponsored, 'near custom' market research to help marketers develop tools to optimize their brand’s direct to the trade marketing and sales programming to drive brand recommendations at the point of purchase. “Over the years, we have quantified and validated the importance of the influencer,” said Moran. “His/her critical role in driving sales to consumers at the point of purchase cannot be ignored.”
Actûrus staff is composed of highly trained research professionals with a vast array of expertise on a global basis. Actûrus performs at the very highest standards of research protocol and provides a wealth of actionable information about Influencers in 19 categories from beverages to passenger car lubricants in nearly 50 countries, at a cost-effective price. For more information, about our studies visit us at http://www.acturus.com or call 480-595-4754 ext. 1221.
Contact: Kevin Moran
Phone: (480) 595-4754 ext. 1221