Drag Racing publisher celebrates two-year anniversary of its developer-centric monetization project MoneyTap

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Creative Mobile’s MoneyTap, the pioneering independent supply-side platform for ad network mediation, turns two this month and reveals a firm foothold in the mobile ad market.

MoneyTap

MoneyTap

Creative Mobile, a top mobile game developer and publisher of cross-platform multiplayer games, unleashed an ad monetization tool MoneyTap back in 2013.

Best known for the Drag Racing series, the company defined a new genre of mobile games and has one of the most downloaded franchises with 250 million lifetime installs. Creative Mobile worked with several partners to improve monetization of its inventory but eventually realized its advertising potential remained unfulfilled.

MoneyTap was launched by mobile market experts with 10+ years’ experience in advertising. Designed with developer’s challenges and objectives in mind, Money Tap connected Creative Mobile with 250+ ad networks through the single SDK, to deliver the best available CPM and fill rate in each country.

Overwhelmed with the highly complex or resource-hungry offering in the ad mediation segment, MoneyTap developers came up with a one-stop-shop solution that would centralize partner management and automate traffic optimization.

How does MoneyTap stand out from the crowd?

Single SDK

MoneyTap is the only ad mediation platform on the market that doesn’t require co-integration with third-party SDKs. MoneyTap provides a comprehensive SDK that automatically connects the developer to a pool of ad networks, so there’s no need to keep re-adjusting the app code to add yet another network.

Ease of use and tailored approach

Once the SDK is integrated, MoneyTap takes care of:

  • UX and placement recommendations to ensure seamless impressions and user satisfaction
  • Registration with every ad network, paperwork and communication
  • Optimization of the app’s traffic; MoneyTap finds the best CPM and builds backfill waterfalls to provide the top fill rate.

Self-sufficiency

MoneyTap is the first-ever independent mediation platform on the market. It’s a supply-side platform built by app developers for app developers, with their challenges and goals in mind. MoneyTap has no commitments to advertisers, and routes traffic based on the most promising demand, availability and profitably.

MoneyTap supports standard banners, interstitials and video ads, and complies with the IAB policies including MRAID and VAST.

For more information or a test drive, please contact us on the website.

About MoneyTap

MoneyTap is the first independent mediation platform in mobile advertising. Established in 2013, the platform helps app developers increase their revenues by connecting them with the best advertising demand in the marketplace. MoneyTap delivers the highest available CPM for each country and a fill rate striving for 99%.

About Creative Mobile

Creative Mobile develops and publishes cross-platform multiplayer games including the Android & iOS hit Nitro Nation™ Drag Racing. The company was founded in 2010 in Tallinn, Estonia, by a small group of former colleagues who recognized the potential of Android and freeware mobile games. During the next two years games developed and published by CM were downloaded to over 170 million devices, peaking at 2 million daily users.

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Pavel Goryakin
MoneyTap OÜ
+372 +3726027703
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MoneyTap
since: 05/2015
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