FBS Receives REMI’s Weekly Tech Award

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The Real Estate Marketing Insider awards its Tech Breakthrough of the Week title to FBS, following a July 9 Inman News report entitled “FBS rolls out marketing system for real estate app store.”

The Real Estate Marketing Insider announced the winner of its weekly Tech Breakthrough of the Week title, awarded for excellence in real estate marketing innovation. This week’s award went to software vendor FBS in recognition of their new marketing system designed to make mobile marketing for real estate easier for agents and professionals.

The new system, which was profiled in a July 9 report by Inman News, operates within FBS’s Spark Platform - an MLS aggregator for real estate professionals. Spark Platform itself includes the “Spark Store,” which FBS officials describe as “an app store for real estate software.” The Spark Store offers mobile apps and integrated software for real estate, with plans to offer a total of about 24 different products within the Spark Platform. FBS also recognizes that most realtors aren’t accustomed to purchasing apps directly from within their MLS service. Therefore, to help new Spark users adjust, they’ve released a new program called “Ignite!” A marketing system that works to promote Spark and the Spark Store, Ignite! will train new users of Spark to use the service at maximum potential, offer monthly showcases of apps available in the Spark Store, and offer users promotional materials via email or directly in the MLS.

The Insider is excited to see FBS work to blend the disparate parts of real estate marketing technology into one interface. Agents who can manage their MLS subscriptions as well as conduct online and social network marketing within one program or interface will be much more efficient and productive. Spark is a great step toward that kind of integration. REMI is proud to offer FBS, the developers of Spark, the title of Tech Breakthrough of the Week.

The Real Estate Marketing Insider named software developer FBS as the winner of its weekly Tech Breakthrough of the Week award. FBS was given the award in recognition of its new, innovative marketing programs Spark, the Spark Store, and Ignite!

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider publishes real estate news, discussion, and analysis. REMI is a valuable resource for real estate professionals, investors, and consumers.

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