aden + anais Protects Their On Line Resellers From Grey Markets with Channel IQ Services

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The baby and children’s lifestyle brand, aden + anais®, known for its iconic muslin products, uses Channel IQs big data technology services to monitor unauthorized reselling and protect their channel reseller from grey market products.

Channel IQ
Channel IQ gives us the reporting and big data tools to take actionable steps against gray marketers.

Channel IQ, the leading supplier of online price monitoring and brand protection, announces a comprehensive online channel monitoring service for MAP policy compliance to assist aden + anais®. The rise in popularity of aden + anais® as a brand combined with the success of their channel merchants required a proactive safeguard to identify and action unauthorized resellers and false branding. aden + anais®, since its inception in 2006, has experienced steady online worldwide channel reseller growth for its unique line of baby, children, and lifestyle products. With their most recent international publicity, it was essential for aden + anais® to protect their channel and customers from gray marketers and imitators with the monitoring and enforcement of their intellectual property on the World Wide Web.

The recent popularity of aden + anais® highlighted the importance of Channel IQ’s suite of online brand protection and price monitoring services as instrumental to safeguard aden + anais® from illegitimate branding and reselling. Channel IQ's suite of brand and pricing intelligence solutions are in place to monitor all online activity of aden + anais® and is able to provide a real time defense against brand infringement and unauthorized activities protecting both consumers and resellers. Most importantly, Channel IQ tools are there to ensure aden + anais® maintains their valuable online trust and brand loyalty.

CEO and Co-founder, Raegan Moya-Jones commented that, “our goal is to protect our retail partners from online merchants that exploit our brand and products. Moya-Jones added that, “Channel IQ gives us the reporting and big data tools we need to take actionable and measurable steps against gray marketers.”

The aden + anais® brand and products have been widely recognized in many popular consumer and celebrity magazines. In addition, they are the recipient of numerous international awards including “The Cribsie Award,” “iParenting Media HOT Award,” and “Creative Child Awards seal of EXCELLENCE.”

About aden + anais®

Since 2006, aden + anais® has brought the Australian legacy of cotton muslin to the forefront of modern baby care, offering signature products that combine comfort and safety with style and affordable prices. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™ security blankets, sleeping bags, nursery bedding, bath & body products, and an electronic feeding and sleep system—the serenity star™. Co-founder and CEO, Raegan Moya-Jones is recognized for bringing global awareness to the many benefits of swaddling and cotton muslin. She is also the author of swaddle love, a book on the art of swaddling, and established the aden + anais® swaddle love foundation, which aims to eliminate touch deprivation in orphaned babies across the world. For more information on aden + anais®, please visit

About Channel IQ

Channel IQ is the leading provider of online price monitoring, authorized retailer management, and brand protection solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like LG, Razor, Dyson, Tumi, and Waterman to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. For more information, visit

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Jonathan Laverentz
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