Use of large-panel digital screens to display dynamic content in place of traditional printed signboards, helps keep the information fresh and relevant. The system has performed beyond our expectations and the price point is great, states Brian Wright.
(PRWEB) December 02, 2014
AdMart Custom Signage, a division of Identity Group, announces its partnership with Mvix to install in-store digital signage systems across retail locations. The digital signage screens will be utilized for highlighting products, services, and in-store promotions. As a part of the digital signage roll-out, Admart will equip these retailers with state-of-the-art, cloud-based digital signage and menu boards while continuously updating and managing informational content on each screen throughout the day.
For the past 35 years, Admart has been offering custom signage solution to the retail industry. Specializing in a variety of base materials, illumination, digital printing, hardware, and creative services, Admart is perpetually seeking new avenues to expand its product portfolio. This newly announced partnership with Mvix enables Admart to offer creative services and professional management of digital signage display boards to its clients.
As a part of this latest project, the digital signage screens will be leveraged to promote the brand by highlighting advertising messages across multiple locations. The corporate installation team goes out and builds out the complete store, including system setup and installation. “We hang the display screen, connect the HDMI and CAT5, and it works. It’s a very easy installation process,” states Brian Wright, AdMart’s National Manager for Southeast and East Central States. The roll-out, which started in Aug 2014, is expected to continue over coming months with the opening of 30-50 new stores by next year, while retrofitting the existing ones. The cloud-based management software is used to remotely manage promotional content, with the store owner managing their local in-store pricing on the digital signage screens.
“Research for the right (signage) solution took about 2-3 weeks across 4-5 companies, but Mvix was the easiest system. The initial software demo was a breeze to navigate through. It was a very easy system to get our head around and make it work,” says Brian. “Use of large-panel digital screens to display dynamic content in place of traditional printed signboards, helps keep the information fresh and relevant. The system has performed beyond our expectations and the price point is great and our clients are happy. Mvix has been very responsive throughout the process.”
The retail industry is leading the adoption of dynamic visual media elements to enhance in-store experience. Industry experts claim that in-store digital signage advertising has over 47% effectiveness on brand awareness and could create an upswing of about 32% in overall sales volume along with an average purchase amount increase of about 29%.
“We are privileged to be a part of this relationship with Admart,” said A. Jay, Director of Business Relations at Mvix. “Fine craftsmanship and quality service is a hallmark of Admart and they have demonstrated the same with this implementation. Brian and his team have established a benchmark of a perfect digital signage implementation.”
Mvix, based in Sterling, Virginia, was founded in 2005 and has become one of the industry leaders in the field of cloud-based digital signage and menu board solutions. With over 10,000 clients in over 29 countries, Mvix has established itself as a dominant player in the affordable digital signage market. “Our digital signage systems are designed with stability, easy-of-use and affordability in mind and AdMart’s project is an exemplar use of our platform,” stated A. Jay. “The affordable cost structure and intuitive, hassle-free content management system is the core of the Mvix platform and our clients appreciate that.”
To learn about Mvix digital signage solutions: http://mvixdigitalsignage.com/