Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Elastic Path Teams With Adobe to Release Elastic Path Edition for Adobe Experience Manager
  • USA - English


News provided by

Elastic Path Software

Mar 11, 2014, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Elastic Path Teams With Adobe to Release Elastic Path Edition for Adobe Experience Manager
Elastic Path Teams With Adobe to Release Elastic Path Edition for Adobe Experience Manager

(PRWEB) March 11, 2014 -- Following a number of joint wins, Elastic Path Software Inc., the digital commerce company, today announced that it has signed an agreement with Adobe that will see the two companies collaborate closely on several key areas, including ecommerce platform technology, seamless product integration, sales initiatives, and marketing activities.

Elastic Path Edition for Adobe Experience Manager is a significant milestone... Now, marketers can not only create awesome digital experiences, but they can also monetize them with the power of a full ecommerce engine.

Post this

In addition, Elastic Path is announcing the immediate availability of Elastic Path Edition for Adobe® Experience Manager, the first modular, real-time ecommerce solution designed specifically to enhance the power of Experience Manager. Elastic Path Edition for Adobe Experience Manager brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Experience Manager authoring environment, complementing its existing capabilities.

“Elastic Path Edition for Adobe Experience Manager is a significant milestone,” said Harry Chemko, CEO of Elastic Path. “Now, marketers can not only create awesome digital experiences, but they can also monetize them with the power of a full ecommerce engine. It’s the perfect example of commerce + content and a game changer for the industry.”

This new version of Elastic Path’s flagship solution is the result of several joint customer projects where Adobe and Elastic Path collaborated to create a seamless digital experience with commerce capability.

"With Elastic Path and Adobe teaming up, we’re now able to leverage capabilities for content and commerce under one unifying platform,” said Abid Khan, Director, Solution Design, Technology & Transformation, Virgin Media, who is currently implementing an ecommerce platform using Elastic Path and Adobe Experience Manager. "In this new digital economy, brands that can leverage digital experiences to generate revenue and win over new customers are going to be the most successful."

Elastic Path will be demonstrating the new solution for the first time at Adobe Summit, the Digital Marketing Conference, March 24-28 in Salt Lake City, where Elastic Path is a Gold sponsor and presenting speaker.

“Our work with Elastic Path will provide great benefits to our combined customers,” said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target business, Adobe. “We’ve built an open platform with Adobe Experience Manager and its eCommerce Integration Framework. Now, by integrating Experience Manager with Elastic Path ecommerce technology, we take our experience-driven commerce initiative and integration framework further. This will allow the marketer and merchandiser to more easily showcase product, personalize offers and optimize the shopper’s journey across any digital touch point.”

Commerce Built for Adobe Marketing Cloud
Unlike other ecommerce solutions, Elastic Path Edition for Adobe Experience Manager doesn’t just connect to Experience Manager, but has been built from the ground up to support Adobe Marketing Cloud.

Elastic Path functionality, such as pricing, promotions, ordering, and other ecommerce capabilities, is automatically made available to Adobe Marketing Cloud solutions. This allows marketers to use Adobe Target, Adobe Campaign, Adobe Analytics, and Adobe Social to optimize promotions based on ecommerce functionality, such as personalizing a price promotion through A/B testing or targeting an e-mail campaign to specific personas using nested product bundles.

To bring the new solution to market, MRM//McCann, a leading digital marketing agency and part of McCann Worldgroup, has signed to a multi-year partnership with Elastic Path to build experience-driven commerce solutions based on the Adobe and Elastic Path offering.

“MRM//McCann is ideally positioned to forge strong connections between brands and consumers that generate value for our clients,” said MRM//McCann’s President, Hank Summy. “This partnership enables MRM//McCann to insert our customer’s brand promise into the most intimate moment of loyalty, the purchase. We are excited by the potential the Elastic Path and Adobe collaboration affords our teams from a strategic and creativity perspective.”

For more information about Elastic Path Edition for Adobe Experience Manager, visit http://www.elasticpath.com/adobe-ecommerce.

About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly adds omnichannel ecommerce, subscriptions, and legacy systems connectivity to digital engagement platforms from Adobe, OpenText®, and others, enabling companies to deliver outstanding customer experiences that maximize engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world's best brands — including Google, Pearson, Symantec, Time Inc., Virgin Media, and Western Union.

For Additional Information:

Megan Sakakibara
Marketing Communications Manager
Elastic Path Software
604-408-8078, ext. 275
megan (dot) sakakibara (at) elasticpath (dot) com

Megan Sakakibara, Elastic Path Software, http://www.elasticpath.com, +1 (604) 408-8078 Ext: 275, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.