Tempe, AZ (PRWEB) February 25, 2014
Ad tech startup Adosia (http://adosia.com) has responded by introducing a platform that unobtrusively increases ad views up to 95%. Adosia's technology only displays viewable ads - and reports those ads as viewed once certain metrics are met.
Advertisers are able to boost campaign ROI while benefiting from characterization of publisher viewability.
Adosia dynamically maximizes ad real-estate for publishers by loading new ads as users scroll down a page.
"As an unseen ad can never convert, the online advertising industry has been faced with the extremely difficult challenge of enhancing ad viewability - our platform delivers far greater results with more complete data needed to drive highly informed decisions like never before," states Kyle Solomon, CEO, Adosia.
Adosia is a high-tech company that develops and deploys robust cutting-edge online advertising solutions for various business and market segments. The company was founded in 2010 and is headquartered in Tempe, Arizona.
(i) WSJ: http://online.wsj.com/article/SB10001424127887324904004578537131312357490.html
(ii) comScore: https://www.comscore.com/Insights/Blog/Viewability_Benchmarks_Show_Many_Ads_Are_Not_In-View_but_Rates_Vary_by_Publisher
(iii) World News Publishing: http://blog.wan-ifra.org/2013/07/23/publishers-pressured-to-promise-ad-viewability-after-study-finds-half-of-ads-do-not-appea