New York, NY (PRWEB) May 10, 2015
AKA Enterprise Solutions, a leading Microsoft Gold Certified CRM and ERP partner, is returning to Media Finance Focus 2015, MFM & BCCA’s 55th Annual Conference, at the Arizona Grand Resort in Phoenix, AZ, May 18 - 20 as an exhibitor (Booth 309) and to present the following session: Agencies, Advertisers and Consumers – The Digital Challenge.
The digital platform has impacted the lives of publishers, agencies, advertisers and consumers. The sudden rise of digital media as a major content and advertising delivery player happened so quickly, that many organizations in the traditional media landscape are struggling to adapt and to carve out a spot in this new marketplace. Meanwhile, others born with this revolution are reaping the benefits of an almost limitless and constantly growing space.
In this session, AKA's Media Practice Lead, Adolfo Ramirez will discuss the impact of digital media in the process of agencies, advertisers and consumers. We will learn how digital has transformed the agency process through technologies like programmatic buying, how the traditional reconciliation and payment processes have been revamped and what challenges exist and why. Also, we will cover the advertisers and how beneficial and effective it has really been for them the use of digital platforms to promote their products and services. Finally, we will discuss how all of this affects the consumer, who receives of all this information. Digital media is destined to grow even more dramatically in the coming years so learning about its impact and how can we deal with its advantages and challenges is required to survive in this new landscape of our industry.
In addition, AKA will also be presenting new solutions developed on Microsoft’s cloud based data analytics platforms Power BI and Azure ML. These platforms enable business decision makers to view their important data in new and flexible ways as well as to make predictions and recommendations around that data. “There has never been a better time for media companies to utilize technology to make better business decisions every day,” stated Jack Ades, Managing Director at AKA, “and we are excited to showcase some of our newest developments at MFM."
DynamicsADvantage works with Microsoft Dynamics CRM and ERP to facilitate the management of the unique billing and revenue calculation processes associated with all revenue streams specific to the Media and Entertainment Industry. DynamicsADvantage for Media improves productivity and gives publishing, advertising and agency executives the ability to make informed business decisions.
About AKA: For over 25 years, AKA Enterprise Solutions has been a leading partner dedicated to the sales, consulting, service and support of Microsoft Dynamics. AKA focuses on integrating and delivering all aspects of a client’s business needs including Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Intelligence (BI), Systems Engineering, Business Process Consulting and Custom Application Development.
About MFM: The Media Financial Management Association (MFM) formerly Broadcast Cable Financial Management Association (BCFM) is a not-for profit professional association dedicated to the unique interests and needs of business and finance executives in the media industry.