AdsNative Launches Native Advertising Mediation Platform

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AdsNative, the first SSP (Supply Side Platform) for responsive native ad formats, is pleased to announce the launch of its native advertising mediation platform for content publishers.

AdsNative Native Advertising Demand Mediation

At AdsNative, our beta partners saw an increase in native revenue ranging from 40% - 80%, when they mediated demand partners through our platform.

AdsNative powers the bannerless web movement by reimagining digital advertising. The AdsNative SSP platform creates responsive native advertising formats (made popular by Facebook, Twitter, and Buzzfeed) and delivers them to the open-web. Through an easy-to-use dashboard, publishers can access a suite of advertising tools designed to sell direct inventory, plug in native ad networks and/or monetize inventory on the AdsNative exchange. AdsNative is the only native ad platform that maximizes yield through all demand sources.

Today AdsNative is thrilled to announce the release of its native advertising mediation platform. Now publishers can manage their native advertising demand from multiple partners through a single user-interface.

To begin the process, the publisher must create a native ad placement. In-feed or end-of-post are ideal placements for content publishers because both are non-interruptive ad experiences. Next, the publisher must input all of their native demand partners into the AdsNative dashboard. At this point, they select between one of two optimization methodologies available on the AdsNative platform: Manual Waterfall or Automatic Mediation.

Manual Waterfall allows publishers to manually prioritize native advertising partners - who should get a first look at inventory, a second look and so on. If the AdsNative system detects that the first partner is unable to fill the ad position, it waterfalls through the remaining partners. Publishers can also honor existing guarantees (all mobile, all US, etc.) and non-competes (exclusive for channel or placement) from their partners through this system. “This mediation process is similar to trafficking tags from a DFP or tag manager, but smarter, cheaper and more efficient,” stated Dhawal Mujumdar, Head of Product at AdsNative.

Automatic Mediation allows the AdsNative real-time optimizer to pick the best demand partner and get the first look at inventory based on past eCPM rates and/or fill-rates. If the first partner does not fill the placement, the system automatically brings in the next best partner. “This process maximizes revenue opportunities by creating a competition for every impression and capitalizes on traffic potential,” said Kuldeep Kapade, Head of Engineering at AdsNative.

Once a publisher or app developer sets up mediation in the AdsNative dashboard, they can check the aggregated reporting tool and review how well each partner performs for their site. They can then make adjustments from the dashboard based on this data (i.e. add or remove native ad networks from the mediation platform and/or adjust the manual prioritization settings).

“By implementing mediation tools into a company’s monetization strategy, native placements will increase revenue and maximize user engagement opportunities. At AdsNative, our beta partners saw an increase in native revenue ranging from 40% - 80%, when they mediated demand partners through our platform,” stated Dhawal Mujumdar. To learn more about how mediation works, download the infographic here.

About AdsNative
AdsNative is the first SSP platform for responsive native ad formats. Through an easy-to-use UI, publishers can access a full native advertising stack designed to sell direct, plug in native ad networks and/or monetize inventory on the AdsNative exchange. AdsNative is the only native advertising platform that maximizes yield through all demand sources - direct advertisers, native ad networks, and programmatic channels. For more information on how AdsNative is building a better Internet, please visit AdsNative.com.

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Sarah Fruy
AdsNative
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