Ad Ops Online Rebrands to Ad Tech Daily, Expands Scope and Coverage

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Ad Ops Online becomes Ad Tech Daily, changes domain to, expands coverage to all things ad tech.

Ad Tech Daily

Ad Tech Daily

We will roll out a number of initiatives aimed at improving the overall user experience: an improved search functionality, further optimization for mobile devices, a streamlined navigation structure.

Ad Ops Online, the press and news syndication publication dedicated to all things ad ops, announces the successful completion of its rebranding as Ad Tech Daily. The initiative reflects the editorial changes and expansion of the site's coverage to include the ad tech industry in its entirety, well beyond the original focus on advertising operations.

Launched in 2008 by Otilia Otlacan, Ad Ops Online started out as a blog focused on advertising operations, which was still a rather obscure niche of the larger digital advertising industry. It has quickly grown and changed format, from a personal professional interest blog to a news publication featuring news, interviews, reports and statistics.

By 2012, Ad Ops Online counted over 5,000 articles. Later this month, the newly launched Ad Tech Daily will have published its 8,000th article and will likely reach the 10,000 milestone by the end of next year. In 2011, it started welcoming guest authors and ad tech industry experts and C-level executives provided insightful pieces and commentaries unique to Ad Ops Online. The Ad Tech Daily team will continue working with guest authors and will now happily accommodate long form pieces.

Earlier this year, the 13,500 members LinkedIn group formed as an extension of the site's audience, was acknowledged as a model of growth within the first officially released "LinkedIn Groups: A Moderator's Field Guide".

Why the rebranding

Long story short, the publication that many knew and visited ever since its launch in 2008 has overgrown its initial scope. For quite some time, the site formerly known as Ad Ops Online covered the ad tech industry as a whole; while that surely includes advertising operations, the coverage often went way beyond that.

"We felt – and some of you reached out to us and expressed the same feeling – that the Ad Ops Online brand ceased to adequately represent what the website really was about: news from the ad tech industry. To address this, we have taken the decision to re-brand, notwithstanding the strong attachment to all that Ad Ops Online came to represent in over 7 years of existence," said Otilia Otlacan, Ad Tech Daily's founder and editor.

What has changed

First and foremost, the site has a new name (Ad Tech Daily) and a new domain ( Most of the publication's associated social media accounts were also updated in order to reflect the change: the Twitter account became @adtechdaily and the Facebook page is now

Ad Tech Daily has also been given a new logo, which everyone is free to use as long as the brand usage guidelines are observed.

All URLs of the previous domain will continue to work, though they will all re-direct to their respective URL.

What’s next

"We are now focusing all our efforts to make sure the transition to the new domain remains a smooth process for everyone involved: readers, content providers, advertisers, vendors. Once we are all settled into the new Ad Tech Daily home, we will roll out a number of initiatives aimed at improving the overall user experience: an improved search functionality, further optimization for mobile devices, a streamlined navigation structure and more original content are some of our immediate priorities," continued Otilia Otlacan.

About Ad Tech Daily
Ad Tech Daily ( is a news and syndication publication dedicated to the ad tech industry. Ad Tech Daily works directly with ad tech companies, industry experts, journalists, communications and PR agencies in order to provide news, commentaries, insights, and byline pieces to a highly targeted, niche audience. News and stories can be sent from while the team can also be reached at @adtechdaily and

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Otilia Otlacan
since: 05/2008
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