Advantix Digital Welcomes Jon Willette as Vice President of Operations and Jessica Dawson as Vice President of Performance Marketing

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Advantix Digital expands operations and performance leadership teams with Willette and Dawson bringing over 20 Years of combined digital marketing and management experience.

Advantix Digital which recently added 9 new executives in the development and sales division is proud to announce and welcome Jon Willette as the Company’s Vice President of Operations and Jessica Dawson as the Vice President of Performance Marketing. Willette will be responsible for strategically evolving Advantix’s current operations and processes, managing the growth and implementation of additional team members and vendors, as well as general management responsibilities. Dawson will be responsible for overseeing all campaign performance, strengthening and utilizing a team of knowledgeable analysts, and providing clients with forward thinking strategies to increase their ROI.

CEO and Managing Partner Peter Handy stated, " Jessica and Jon are prefect compliments to the Advantix team. Both are experts in their field, and each bring years of experience in digital marketing and analytics to the well-established group of professionals currently at Advantix. We welcome these two leaders and look forward to implementing their respective skill sets into the suite of services that our clients trust and respect."

Both join the team with a combined 20 years of digital marketing experience. Jon Willette joins the team from iCrossing where he spent the last 7 years working with clients such as Belk, Mary Kay, Hilton, Sears and FedEx on a variety of projects that range from media (SEM, SEO, Social), creative, strategic planning, and web development. Before iCrossing he was the Online Marketing Manager at Neiman Marcus and oversaw the launch of their discount brand, Last Call. His experience on both the Agency and Corporate/ Client side as well as his hands-on experience leading campaigns that range in size, scope and complexity are a wealth of knowledge that will benefit the Advantix team. “I am truly excited to be joining Advantix Digital as their new VP of Operations and tasked with the challenge of scaling the company based off of the growth of new and existing clients. Advantix Digital is comprised of an extremely talented group of people and I consider myself fortunate to be joining them.”

Dawson joins Advantix from Camelot Strategic Marketing & Media where she spent 4 years as the Digital Marketing Director, developing and executing media strategies based on branding and direct response goals. Utilizing her knowledge in attribution methodologies and granular reporting technologies, Dawson helped identify and communicate overall program performance and determine each program’s impact on overall client success. Previous clients include the NFL, Southwest Airlines, Intuit QuickBooks, Borden Dairy, and more. Before Camelot, Dawson worked as a Senior Account Manager for PMG in Fort Worth, Texas.

Dawson’s excitement to join the Advantix family can be seen as she states, “Advantix Digital is strategically positioned for quick and well-planned client and internal growth. After being at large agencies for the majority of my career, the start-up excitement of Advantix, combined with the digitally savvy people, creates an environment I had to be a part of. Shaping the future direction of the Advantix’s marketing efforts across platforms is a challenge I am ready to tackle with such a talented team to work with.”

Chief Operating Officer, Amine Bentahar states, “We are really excited to add Jessica and Jon to our leadership team, their experience working in digital marketing with some of the biggest brands in the world is aligned with our growth strategy. We have evolved from just doing SEO, PPC, Programmatic, website design, Social Media to offering a full suite of services including but not limited to Voice Search Optimization, Amazon advertising, fractional CMO and digital consulting services."

Advantix Digital’s growth in the past year speaks volumes to the level of talent within the organization. Adding leaders such as Jessica Dawson and Jon Willette to the team will continue to propel Advantix as an industry leader in the digital marketing landscape.

Advantix Digital founded in 2001, is a boutique digital marketing agency headquartered in Dallas, Texas with offices in Houston and Miami. The agency’s diverse team of strategists and analysts combined with over 18 years in the industry allows Advantix to execute progressive marketing strategies in diverse platforms for their clients. Paid media, social, creative, voice search and content are a few of Advantix’s services. For more information on all of Advantix’s digital marketing services, visit

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Jessi Rayhill
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