Bohemia, NY (PRWEB) January 31, 2014
fishbat, a leader in Long Island advertising agencies, discusses the motive behind SodaStream’s ad for the Big Game, featuring Scarlett Johansson, and why it was so controversial.
According to an article published January 28th on Mashable titled “Why Scarlett Johansson's Ad Was Banned From the Super Bowl,” SodaStream and Scarlett Johansson paired up to make an ad for the Big Game that might now be banned. The 30-second ad contains no nudity, foul language, or anything one would consider to be controversial. However, the ending does raise some concern for two major soft drink competitors. In the ad, Johansson says, “Sorry Coke and Pepsi.”
In the article, SodaStream CEO Daniel Birnbaum says the ad was apparently banned because the executives at Fox Network, the broadcasting network of the Big Game, are "afraid of Coke and Pepsi." Birnbaum doesn’t quite understand why Fox is afraid, but says, “Which advertiser in America doesn’t mention a competitor?”
Justin Maas, vice president of client relations at fishbat, says that the ban on SodaStream’s ad is not a surprise. “Each year, numerous Super Bowl ads are banned for a variety of reasons,” says Mass. “I wouldn’t be surprised if SodaStream planned on having its ad banned, just to create buzz. Banned ads get hundreds of thousands of views on YouTube and receive widespread publicity. Banned ads can become viral hits and in some cases, more successful than ads that air during the Big Game.”
Maas encourages brands try to go viral. “YouTube and other video sharing websites are a easy ways to advertise with huge potential,” he says. “Each year, ads from all over the world get noticed on YouTube, and with a little bit of luck, some go viral. Video can really strengthen your brand identity and raise awareness for your company. All companies should be utilizing and creating videos if they can.”
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.