AdvicePeriod Again Develops Technology for Firm of the Future
Partnership with Orion and MarketCounsel Demonstrates National Reach of Upstart Firm
LOS ANGELES, Jan. 29, 2019 /PRNewswire-PRWeb/ -- AdvicePeriod, an advisory firm built for advisors by advisors, is pleased to announce the launch of Orion Advisor Services' Inform tool. Inform was conceived, designed and launched by AdvicePeriod, Orion, and MarketCounsel.
Inform addresses some of the most critical compliance and risk management pain points commonly cited by growing firms of all sizes. Hosted on Orion's platform, advisors can now leverage simple account connections to monitor employee trades against firm-wide trading activity; maintain and distribute affirmations, certifications and disclosures related to the Code of Ethics; track the receipt of gifts, political donations and outside business activities; and log results for easy recordkeeping when the SEC and state regulators ask for an audit trail.
Led by industry agitator and fintech investor, Steve Lockshin, AdvicePeriod's involvement with Inform is the latest example of the firm partnering with leading companies to develop new technology that benefits advisors and their clients. Through Lockshin's leadership, the firm previously partnered with Betterment to found Betterment for Advisors and was an early investor and advisor to Quovo, the financial data aggregator recently purchased by Plaid for over $200 million.
"Like Betterment and Quovo, Inform is a tool every advisor can employ," explains Lockshin. "It's easier to use, less expensive, and has a more simplified UX than the alternatives. The Orion team did a great job building the product."
Recognized in 2018 by WealthManagement.com as the #1 Family Office in the country, Lockshin's team, known as, "the Lab," works on many of the firm's most complex and sophisticated families, which often require new technology solutions to meet their advanced needs.
"For years, we have been frustrated by the inadequate estate planning visualization tools in the market," says Lockshin. "They are hard to use, lack the functionality and access to data required by complex families, and their outputs are, in a word, ugly. So we decided to design and build our own."
Slated for a late 2019 release, AdvicePeriod's Living Balance Sheet is expected to be another win for the upstart firm and its tech enthusiast co-founder.
About AdvicePeriod
AdvicePeriod is a leading, SEC-registered investment advisor dedicated to focusing clients on the critical decisions necessary for managing their wealth. Our mission: to make wealth management more fair, effective, and successful; for clients and advisors alike. To learn more, visit: http://www.adviceperiod.com.
About Orion
Orion Advisor Services, LLC is the premier portfolio accounting service provider for advisors. Our firm has unique insights into the advisory profession because it was founded for investment advisors by an investment advisor in 1999. Orion frees advisors from back-office tedium so they can enjoy their business again by devoting their time and energy to better serving clients. Orion provides the integrated and fully customizable technology solutions that advisors need to help grow their businesses over the long term. The firm's technology solutions empower more than $700 billion in AUA and over 2 million accounts. For more, please visit http://www.orionadvisor.com or follow our news and insights via our blog.
About MarketCounsel
MarketCounsel is the leading business and regulatory compliance consulting firm to the country's preeminent entrepreneurial investment advisors. We deliver comprehensive and sound, yet business-savvy, regulatory compliance solutions. At MarketCounsel, you will discover an impressive roster of seasoned compliance professionals paired with state-of-the-art technology to meet, anticipate, and exceed the exacting needs of our clients. From the startup of an investment advisor through our time-tested RIA Incubator program, to the outsourced compliance department capabilities of our RIA Institute, MarketCounsel's service platform consistently delivers on the promise of trusted counsel within the wrapper of extraordinary service.
SOURCE AdvicePeriod
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