New ED MAP Service Will Help Faculty and Academic Leadership Solve Higher Education 2.0 Challenges

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ED MAP launches ADVISOR Consulting and Curation Services to improve quality, enhance student experience, and reduce costs.

ED MAP, Inc.

'ED MAP has been a key partner in thinking through issues, implications, and outcomes of our digital content strategy that have helped us create an experience that will be positive for students, faculty and staff' - Trenda Boyum Breen, CAO, Rasmussen Coll.

ED MAP, Inc., the leading provider of course materials management services, today announces the formal launch of ADVISOR by ED MAP, a new service to assist higher education institutions facing the changing paradigm that is higher education 2.0. ADVISOR provides strategic consulting, process outsourcing and curation services to help academic leadership and faculty select and manage course materials more efficiently and effectively. This service complements ED MAP’s existing business, providing ED MAP clients an unprecedented opportunity to manage course materials holistically, from adoption to consumption. ADVISOR is also available as a standalone service for institutions that have bookstores or fulfillment services in place.

In announcing the new service, ED MAP President Kerry S. Pigman says, “Today’s higher education landscape is marked by shifting issues such as pushbacks to the costs of education, the explosion of viable course materials from traditional, nontraditional and OER sources in both print and digital formats, the growing presence of MOOCs, accreditor expectations, a rethinking of effective classroom learning experiences, retaining students and more. ED MAP has always been a leading edge service provider, and ADVISOR is an exciting extension of this commitment to our partners’ success.”

Drawing upon its wealth of experience working with high-profile institutions in rolling out strategic course materials initiatives, ADVISOR by ED MAP is already helping academic leadership and faculty find resources and solutions to these challenges. "Working with ED MAP to develop a new process to provide affordable course materials to our students will help us assure that we have quality educational product in the classroom to support our student endeavors," states Dr. Carl Bridges, Provost/Vice President of Academic and Student Affairs at Hocking College.

ADVISOR offers two sets of complementary services. Strategic consulting utilizes a holistic approach, examining infrastructures, the student experience, pedagogy, digital applications, etc. In so doing, the service helps institutions develop and implement course content strategies and processes that meet their curricular goals while recognizing realities and opportunities of the new environment and cost pressures. To implement the strategy, the service can extend to business process outsourcing. An ADVISOR client, Rasmussen College’s Chief Academic Officer Trenda Boyum Breen, says, “ED MAP has been a key partner in thinking through issues, implications, and outcomes of our digital content strategy that have helped us create an experience that will be positive for students, faculty, and staff.”

Curation activities comprise the second set of services. ADVISOR offers both technology-driven CURATE Express – for faculty who may be ready and willing to self-curate high quality, low cost content, and CURATE Professional – for faculty who may recognize the opportunity of the plentiful content available, and want to leverage experts to enhance quality and relevance. CURATE Professional’s experts expand discovery channels and distill information to build content that aligns with the institution’s course objectives, leveraging publisher and non-traditional content that is accessible regardless of platform. Commenting on the service, American Public University System’s Dean of Libraries Fred Stielow says, “Higher education is reaching a tipping point. Universities struggle to keep up with a very different generation of students, rapidly changing applications, online teaching demands and inflationary prices. Textbooks alone won't solve the problem. Cutting-edge curation is needed to build on those with a vital blend of the school's peer-reviewed library holdings and the treasures on the Free Web – including open educational resources. Enter ED MAP’s CURATE with a new type of partnership and branding opportunities for the university of the future.”

About ED MAP
ED MAP is a Course Materials Management company. Through its people and technology ED MAP simplifies the discovery, adoption, management, and delivery of quality educational content – a complex proposition given the increasing options of content choices today. ED MAP provides content owners with a streamlined way to gain market share and deliver content; provides content adopters with an efficient way to find, select and curate content from a variety of sources; provides content consumers with an easy, organized way to access content through a single interface; and, provides institutions with a way to facilitate and manage the adoption and delivery of content to effectively lower costs, increase satisfaction, and gain insight to critical data. For more information, visit

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JoAnn Rollins
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