Google AdWords can be very difficult to understand for the average small business marketer.
New York, NY (PRWEB) February 14, 2014
The JM Internet Group (http://www.jm-seo.org), a leader in AdWords training for small business, has announced its February, 2014 schedule for Google AdWords training, set to begin February 28th. AdWords is Google's pay-per-click advertising program. A business pays if, and only if, web surfers click on its ads on Google. Many people think of SEO and AdWords as in opposition to each other, whereas in fact the two can (and should) work together. In this two class session, online class students will be taught the fundamental do's and don’t's in Google AdWords, and will be taught economic strategies within their AdWords campaigns.
"Google AdWords can be very difficult to understand for the average small business marketer," explained Jason McDonald, Director of the JM Internet Group. "I've seen small businesses spend hundreds, even thousands of dollars in their online advertising campaigns, with zero return of investment due to their lack of knowledge of how to properly use Google AdWords. In this informative AdWords training for small business, I show students from start to finish how to minimize advertising spending while maximizing their return on investment."
For more information about Google AdWords training classes, and to register four the upcoming session, go to:
Google AdWords / Pay-Per-Click Training: Class Contents
Students will learn how to take proven SEO techniques and weave them into their Google AdWords advertising. Their AdWords advertising campaigns are thus more effective in their own right, as well as working hand-in-glove with their SEO strategy. Students will also be given a thorough understanding of how to properly and efficiently navigate through Google AdWords. AdWords training begins February 28, 2014.
Vs. or And? Is it AdWords "versus" SEO, or AdWords "and" SEO? Blending the two together in an efficient integrated marketing strategy.
AdWords Special Advantages. AdWords has certain unique advantages over SEO, among them geotargeting. When and where AdWords especially shines.
AdWords Special Needs. Unlike SEO, the advertiser pays for each and every click. So there are some special situations and concerns with respect to AdWords, especially "negative" keywords.
AdWords Rank. Using special tools to monitor AdWords rank by Google keyword/keyphrase and blending this data into the AdWords campaign to save money.
AdWords Bids. Understanding Quality Score and the AdWords bidding process.
AdWords On Page SEO. Creating effective AdWords campaigns from the beginning.
AdWords Landing Page SEO. Creating effective AdWords landing pages.
Social Media Marketing Classes by the JM Internet Group
Social Media, they say, is all about the conversation. But for businesses and organizations like non-profits or government entities, social media can be a confusing marketing challenge. The big social media are LinkedIn, Facebook, and Twitter but don't forget blogging, YouTubing, social bookmarks, and many, many more. What are the best ways to engage customers using social media? What is local search, like Google or Yelp and how are these media social? In this in-depth three class webinar series, learn the best practices for social media.
Learn not only how to market via social media, but why it matters. Learn why and how social media can encourage prospects to become customers, customers to become fans, and fans to become evangelists. Moreover, learn useful metrics and social media monitoring tools - that can make social media "metric friendly" in this age of tight marketing budgets.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.
JM Internet Group, Media Relations