Too many programs are just turned on and left alone. This channel requires relationship-building and mutual understanding.
(PRWEB) November 17, 2015
Understanding affiliate program management will be easier for merchants and managers after they read the new book released by Greg Hoffman, an award-winning outsourced program manager.
The book, available exclusively on Amazon, is Climbing the Affiliate Management Wall and it highlights the pitfalls of complacency and misguided paths taken by many active affiliate programs. The wall stands between a new or stagnant affiliate program and healthy long-term growth. Affiliate managers will learn best practices from Hoffman, whose agency, Greg Hoffman Consulting, manages more than a dozen successful programs on the ShareASale and CJ Affiliate by Conversant networks.
"This book will help merchants and managers understand what it really takes to climb the wall and see success with affiliate marketing," Hoffman said. "Too many programs are just turned on and left alone. This channel requires relationship-building and mutual understanding."
Important concepts covered include landing page conversion, what it takes to be an effective manager, how to build the infrastructure, the role of good programmers and how to understand affiliate promotion methods.
Greg Hoffman Consulting was awarded the Affiliate Summit Pinnacle Award for Best Agency/OPM in 2014. The agency has been voted best OPM for five consecutive years by the industry's oldest forum, ABestWeb. Join the programs managed by the team and sign up for the newsletter for updates.