Affiliate Program Case Study
We are continuing our affiliate recruiting efforts on behalf of this client, so there is no reason to think this affiliate program will slow down its growth any time soon.
Fort Lauderdale, FL (PRWEB) April 26, 2016
Experience Advertising, Inc., a leading digital marketing and affiliate program management agency, has released a client case study featuring how they launched and scaled one of their affiliate programs in just over a 2 year time frame. The affiliate program growth case study shows exactly how much the affiliate program grew on a monthly basis in revenue and sales. Evan Weber, CEO of Experience Advertising, Inc. stated about the affiliate program case study, "It's exciting that this affiliate program has shown such picture-perfect and dramatic sales growth over the past 2 or so years with virtually no coupon affiliates contributing sales in their affiliate program sales, which is difficult to accomplish.”
Experience Advertising, Inc. has been in the affiliate marketing management business since 2007, managing affiliate programs for companies that hire their agency to grow and manage the affiliate channel. Weber continued, “Every affiliate program takes on a life of it’s own and a growth trajectory based on several factors such as: the size of the niche, the advertiser’s conversion rate, how targeted the affiliate’s traffic is, whether there are promotions being utilized, and how effective the creative designs are. Usually, if the advertiser is willing to invest in growing their affiliate channel, a budget can be spent to ramp up the affiliate recruiting process, therefore the whole program grows faster. A lot of times if the advertiser isn’t willing to invest into growing their affiliate/publisher base, it will only grow so fast, based on factors not always under our control. We usually require our clients to have a budget allocated towards a pro-active affiliate recruiting strategy, so expectations are met in a timely fashion.”
This particular affiliate program case study is a good example of how long it often takes to build up enough affiliates to actually increase sales in a significant fashion. This affiliate program actually grew the old-fashioned way, through a tremendous amount of affiliate prospecting and outreach. Over time, as more affiliates join the affiliate program, a percentage of those will “get active” in the program, i.e. participate by promoting or marketing the company in some manner. As more of the affiliates get active within the program, a percentage of them will send enough traffic to produces sales or conversions. The ideal scenario is to have a large percentage of your total affiliates producing traffic and sales for the advertiser. Because this particular affiliate program doesn’t have any kind of quotas or “caps” it can keep growing larger and larger over time without ever plateauing, however it’s entirely possible that this advertiser’s affiliate program could reach it’s peak and stop growing at some point in the future. However, this isn’t expected anytime in the near future. Weber continued, “We fully expect this affiliate program to keep growing as long as there are happy affiliates earning great commissions. We are continuing our affiliate recruiting efforts on behalf of this client, so there is no reason to think this affiliate program will slow down its growth any time soon. Of course, it will ebb and flow with the company’s seasonality, but in general we expect strong year over year growth for the next 5 to 8 years.”
If the goal is to grow or better manage an existing affiliate program, or to launch a brand-new affiliate program, contacting Experience Advertising is a good idea. Experience Advertising can provide a complimentary affiliate program audit and analysis to reveal whether: 1) the affiliate program has potential to grow 2) the affiliate program is being managed properly 3) effective affiliate messaging/newsletters are being sent out to affiliates 4) there is effective building of revenue share partners in general happening 5) how big exactly is the niche within the affiliate marketing industry and 6) what is the immediate upside for the affiliate channel and how long will it will take to reach its potential. These are the critical questions that determine how big an affiliate program can get. Using an experienced, well-respected affiliate agency like Experience Advertising will provide the best chance to grow the company's affiliate channel sales as quickly as possible.
Contact Experience Advertising for any of the following agency services: affiliate recruiting, affiliate management, affiliate prospecting, affiliate newsletter sending, affiliate support, web publisher prospecting, affiliate program auditing, affiliate program analysis, or affiliate program consulting.