Affinity Sports Announces Affinity Advantage Partnership

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Streamlining Benefits for Youth Soccer Market

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Affinity Sports today announced the launch of its new Affinity Advantage program developed to provide key benefits for the American youth soccer market. Affinity Advantage partners include FlipGive, a powerful fundraising tool; Next Wave, an insurance provider for the soccer market; and ePACT, an online emergency network that provides immediate access to key contact information when needed.

Affinity Sports is the market leader and software of choice for many U.S. Youth Soccer State Associations for player registration and league scheduling. With more than 1.2 million soccer players in the Affinity Sports system, the company’s goal is to help players and their families take advantage of large-scale group benefits.

“Affinity Sports developed Affinity Advantage to provide the best-of-market advantages to soccer associations across America,” said Mark Skeen, CEO Affinity Sports. "We’re proud to partner with great organizations, such as FlipGive, Next Wave and ePACT to make this goal a reality.”

Last week, presidents, executive directors, CEOs and other members of many of the top U.S. Youth Soccer State Associations had the opportunity to take an advanced look at the program when they attended the Affinity Sports 2015 Annual Soccer Conference, in San Diego. Here are a few of their reactions to the program:

“It is clear that Affinity Sports is committed to helping state associations handle today’s challenges,” said Regina Martin, president, Kentucky Youth Soccer. “It’s very important for us to grow our program and it’s refreshing that Affinity has provided new ways to assist in that endeavor.”

"Affinity Sports is poised to become a pre-eminent leader in bringing innovative technology solutions that improve the game of soccer,” said Amy Halpenny, senior director of partnerships, FlipGive. "We know playing soccer is expensive and we also know that every parent across America has to shop for their family. FlipGive lets parents and their family and friends shop while supporting their soccer team or club at the same time. We are thrilled to bring our simple and intuitive 'shop-to-give' fundraising tool to Affinity clients everywhere.”

"Affinity Sports is dedicated to growing the game of soccer and helping U.S. Youth Soccer State Associations handle today’s challenges and plan for the future. The Affinity Advantage program offers benefits we can share with our members and provide new opportunities for growth and development,” said Bob Riggs, executive director, Ohio North Youth Soccer.

“From a partner perspective, being able to participate in the Affinity Advantage program at the annual conference has done wonders for the implementation and introduction of the Registration Saver to the soccer community,” said John McGuinness, executive vice president, Next Wave Insurance Services. "To be in a room with state associations that represent 1.2 Million soccer players and to be met with such great acceptance is an advantage that we cannot thank Affinity Sports enough for.”

"It was such a great opportunity to connect directly with state associations, discuss their urgent needs as a group and one-to-one,” said Christine Sommers, CEO and co-founder, ePact. "We know ePACT is an innovative solution to help athletes, coaches and volunteers, but to have that validated by the heads of so many states associations was really exciting!"

Partnering with best-of-breed products and services, Affinity Advantage provides easy access to benefits that help grow youth soccer in the U.S. The Affinity Advantage program was rolled out in Utah, in August and September, with the support of Utah State Youth Soccer Association. The program has been highly successful. Brian Smith, president of the Utah Youth Soccer Association is a strong advocate for Affinity Sports. “Affinity Sports is terrific. Utah Youth Soccer Association uses their online registration tool and collects 25 percent more, roughly $500,000, in fees than before using Affinity. More soccer organizations would benefit from using Affinity’s technology and we are very pleased to offer their Affinity Advantage program in our state."

About Affinity Sports
Affinity Sports is the largest and most successful integrated software service provider to state youth and adult soccer associations in the USA. Providing the best-of-market advantages and comprehensive business solutions, Affinity Sports helps more than 1.2 million players, including 14 U.S. Youth Soccer State Associations, 250,000 administrators, 4,500 leagues and clubs take advantage of powerful technology. Affinity Sports’ Affinity Advantage program takes the next step to help grow the game of soccer with best-of-breed services and products for users.

Founded in 2002, Affinity Sports is based in San Diego, CA. For more information, please visit and send any business inquiries to news(at)affinity-sports(dot)com.

For more information contact:
Natalie Del Francia
Affinity Advantage Partner Manager
Direct: 858.777.5186 | Toll-free: 800.808.7195
Email: ndelfrancia(at)affinity-sports(dot)com

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Natalie Del Francia
Affinity Sports
+1 (858) 777-5186
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