ShopRTO Answers Myths About the No-Obligation Rent to Own Transaction

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Rent to own potential customer surveys show Americans think the consumer is obligated to purchase the item when entering a rent to own contract.

Rent to own also provides tablets, laptops, HDTVs, couches, bedroom furniture and mattresses

Compare the rent to own option for home furnishings.

The debt free aspect of rent to own is why the transaction is becoming more popular.

Affordable home lifestyle website, ShopRTO, was created in part to help educate shoppers about renting to own home furniture, appliances, computers and HDTVs. Much of the website's attention is based on the consumer research conducted by the rent to own national trade association.

The customer survey and focus groups revealed that most home furnishing shoppers think rent to own obligates the consumer to buy the product outright. Consumers also think that once you enter the rent to own agreement, they’re committed to making payments to the very end and if not, are responsible for the remaining debt.

Rent to own industry leaders and owners were stunned by these findings as those perceptions are 100 percent incorrect. Rent to own offers no credit, debt or legal obligation to make the next payment. Which makes rent to own the exact opposite of purchasing home furnishings with a credit card or in store financing.

Rent to own is a rental first with the option to buy only if the consumer chooses. The consumer can return the product for any reason at any time without penalty or legal obligation. If the customer cannot make or does not want to make further payments, the rent to own store will come pick up the rented item for free and the transaction will not damage the customer's credit score.

Therein lies the difference purchasing home furnishings with credit versus rent to own. With credit cards the customer is legally obligated to buy the product which is not the case with rent to own. The no obligation, debt free aspect of rent to own is why the transaction is becoming more popular as consumers begin to understand those dynamics.

With rent to own the customer controls the transaction so it can be as inexpensive as the customer chooses. That is why ShopRTO recommends consumers compare their payment options with rent to own versus credit cards to find out what fits best for the customer's budget and financial circumstances.

ShopRTO.com advises consumers to take advantage of the many unique aspects the rent to own transaction and stores provide but also warns that paying the least amount of money over the most amount of payments can be costly.

Two years is typically the longest time established to rent to own that bedroom suite, laptop, refrigerator and most other home furnishings. Less than 8% of rent to own customers pay to that extent. Most customers purchase the item through the 90 days same as cash option or exercise the early purchase option that will decrease the total remaining payments by half.

Ultimately, ShopRTO is a resource for Americans to create an affordable home lifestyle offering home decorating and furnishing tips and ways to maximize the family budget. ShopRTO also wants to make sure that families do their homework comparing all options in the marketplace including when rent to own fits creating the family home.

About ShopRTO.com:
ShopRTO provides affordable home decorating and lifestyle tips for Americans and when rent to own may be right for their home shopping choices.

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Richard May
APRO
512-225-1051
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Murlin Evans
APRO
512-968-4195
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