AI Wins Again: Acobot Beats Live Chat Agent in Sales Lead Generation
SAN FRANCISCO (PRWEB) June 04, 2019 -- AI startup Acobot LLC finds its lead generation chatbot Aco, powered by self-learning AI, has generated more sales leads from websites and achieved a higher conversion rate than human live chat agents. The finding is based on the company’s observations from March 25 to May 24 this year, during which a total of 11 businesses used both Aco and live chat for website lead generation. Six of them tried live chat then Aco in sequence and five of them placed both on their websites at the same time. By the end both groups confirmed that Aco outperformed human live chat agents in lead generation, delivering both a larger lead volume and a higher conversion rate.
In marketing, lead generation is the process of attracting and converting prospects into someone who has indicated interest in a company's product or service. A lead is generated when a prospect gives his/her contact information so the sales person can follow up to close the sale. While live chat has been recognized as the most effective online lead generation tool, it's notorious for the total dependency on manual labor of human agents. As Aco beats human live chat agent in lead generation, businesses can now increase leads and reduce cost at the same time.
This is not the first victory of AI over humans. In 1997, IBM's Deep Blue defeated Garry Kasparov, reigning world champion of Chess. In 2016, AlphaGo became the first computer program to defeat a top professional human Go player in history. Despite these achievements, there is an increasing criticism that AI is incredibly good in games centering on adversarial problem but lacks practical applications in the real world, in which basic human needs are met mainly by interaction and collaboration. Aco's defeating humans in lead generation is quite a counter response to the paranoia of the future of AI, especially conversational AI and natural language processing (NLP), the core technologies behind Aco.
“Aco uses exactly the same tactics that experienced live chat agents employ,” said Vic Duan, founder and CEO of Acobot. “They always build trust by helping visitors with their questions answered before asking them for email addresses. Aco does its job in the same way.”
Aco greets website visitors, answers their questions, and helps them with searching or navigating. It then tries to convert them into sales leads by asking for their email addresses or telephone numbers. Aco has acquired two critical skills. One is good timing. It's so smart that it always acts at the right point to convert a lead, achieving a high conversation rate. The other is being consistently friendly and helpful. It has been observed that the more assistance Aco gives, the more sales leads it captures.
“It's worthy to mention that we don't train Aco to answer questions. Even the lead generation tactics are not totally programmed beforehand,” added Duan. “To get ready to work, Aco gains all the knowledge and tactics it may need by studying the customer's website autonomously. ”
Aco is the world's first self-learning conversational AI that is able to provide instant customers service without any coding or training by human. Provide it a website URL, it starts to crawl web pages, predicts customer questions and prepares answers based on the website contents, all by itself. Such capability not only makes conversational AI affordable to businesses of all sizes but also expands its use cases greatly. Aco's victory in lead generation hits new milestone, signifying the latest development of conversational AI and NLP, the techniques behind Aco, and their successful applications in business.
15 day free trials are available for businesses that are interested in boosting their sales by converting more leads from existing website traffic. Visit https://acobot.ai/p/live_chat.
Acobot LLC also offers conversational AI SaaS, consultant, and custom development service for enterprises who want to leverage the state of the art of conversational AI to improve their bottom lines.
Vic Duan, Acobot, http://acobot.com, +86 13601276247, [email protected]
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