With so many people using a variety of connected devices to access information they are interested in, it was important that the website display properly regardless of the screen size it is being viewed on.
Charlotte, NC (PRWEB) November 26, 2013
The New Jersey Grounds For Sculpture historical site and outdoor sculpture garden, “where art and nature are always at play,” recently launched its new website designed and developed by marketing firm AIMG.
“With so many people using a variety of connected devices to access information they are interested in, it was important that the website display properly regardless of the screen size it is being viewed on,” said Joe DeMicco, Found & CEO of AIMG. “So we developed the new Grounds For Sculpture website using responsive web design, which allows it to adjust optimally to the device the person is using without losing integrity of design or functionality. Though we live in a world where information is accessed in many ways, each visitor is viewing the site on the one and only screen that person cares to use at that moment”.
Among the new website features is the extensive art catalog. Highlighting the artists and artwork featured at the Grounds, the new art catalog allows site visitors to search for a specific artist by name or simply browse the artwork displayed in the online gallery.
“The client wanted the website to do more than just showcase its artists,” said DeMicco. “They wanted the site to be accessible to everyone and to accurately communicate the essence of the park - what someone may experience by visiting the Grounds. Part of the task of creating that online experience is usability. In addition to being baseline ADA compliant, we wanted the experience of using the website to be as pleasant as a walk through the Grounds. In fact, we worked to integrate the client’s forward thinking branding initiative to ensure consistency of experience across collateral print and online materials. This approach is particularly important to facilitate a smooth experience as media is shared across social networks.”
The new website also features an easy-to-use administrative backend that is only accessible to the client’s administrators through a secure login not available to the public. The flexibility of the content management functionality allows the client to make updates and edits to the site at any time, including adding new artists and artwork to the online art catalog, without the need for a web developer.
You can access the Grounds for Sculpture website from any web-enabled mobile or desktop device by visiting http://www.groundsforsculpture.org.
Established in 1994 as Accurate Imaging, Inc., AIMG is now a global Marketing, Web Development, Search Engine Optimization (SEO) and Small Business Development agency with offices in Clifton, New Jersey, Lake Success, New York, and Charlotte, North Carolina. Offering services in website design, custom web application development and integration, digital intelligence, copywriting, search engine and conversion optimization, as well as consulting for marketing and business development, AIMG’s strategic business divisions include Enterprise Business Solutions, Small Business Solutions, Industrial Sector, and NOA (for Non-profits, Organizations and Associations). Visit http://www.aimg.com or call 1-704-321-1234. View [AIMG’s recently released Small Business Solutions video. It can also be viewed at at AIMGcom YouTube channel http://www.youtube.com/watch?v=x-OxNbZZbhQ.
About Joe DeMicco
Joe DeMicco is the founder and CEO of AIMG. He has been a web and marketing consultant for almost 20 years. He started his flagship company Accurate Imaging in 1994, which he re-branded as AIMG in 2009. Since then he has worked as a consultant and produced solutions for companies like BMW, Discovery Communications, Publicis, Thomas Register (ThomasNet), Net2Phone, Robotic Industries Association, Automated Imaging Association, E-Z-EM (now Bracco Imaging), and Excite Media Group. In 2007 he established Industrial Web Solutions, which specializes in online and offline solutions for industrial manufacturers. An alumnus of the Goldman Sachs 10,000 Small Businesses program, Joe continues to present online marketing webinars to past and current participants of the program. Joe is a recognized small business specialist and offers business development tips on his blog http://www.DeMicco.com.
“Joe DeMicco and his team at AIMG are the best you will find in the field. Highly knowledgeable and extremely creative, they were not only able to understand my needs, my brand, and my goals, but create options I hadn’t even considered to maximize my web marketing strategy. As a small business owner, I felt I had a whole IT department all of a sudden and customer service is amazing. You are assigned your own client relations representative that readily answered questions and helped navigate the process. I would highly recommend AIMG for any online needs you may have. They go above and beyond and the experience has been fantastic.”
Ayala Donchkin, Exec. Chef & Owner - Evelyns-Kitchen.com
“If you’re serious about making changes that will grow your business, getting quality exposure on the internet, and are looking to work with an experienced professional in the industry, then Joseph DeMicco is the man. I learned so much more in two 45 minute consultations with him than I ever expected – even before formally hiring him. I strongly recommend his services.”
Jimmy Moyen, President – FirstChoiceMechanical.com
“With the search engine optimized website developed by AIMG I achieved page one rankings in Google for my top sellers, beating out my competitors, and magnifying sales with over 62% increase in revenue.”
Rusty Ponce de Leon, President – Phase1Tech.com
“Joe owns his industry. I could tell from our first conversation that he knew what he was talking about and what he could produce. He understood our business before he walked in so we didn’t have to do a lot of explaining. He loves what he does and he is able to communicate the excitement of the possibilities for us.”
Janet Caldwell, Vice President – TheForkliftPro.com