AIM Marketing’s New Year Business Preparation Guide

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With the New Year almost in sight, Sydney-based AIM Marketing Acquisitions offers their guide to help entrepreneurs collect the information they need to start next year’s plans.

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Once a business has an idea of who their market is, what it wants and the best ways for reaching it, they can use this information to plan products, services and marketing for the best results in 2015.

AIM Marketing Acquisitions points out that even though the holiday period can be busy it is a good idea to start making plans for the New Year to get ahead of competition and to be prepared. To do this, AIM Marketing Acquisitions says that it is important to have a good sense of what’s going on in the business. The firm have come up with 3 tips to help gather the information needed to start planning for next year.

About AIM Marketing Acquisitions: http://aimmarketing.com.au/#about

Who Loves You?
The first and most important rule in marketing is to know the market. Knowing the market helps a business develop products and services to better meet the needs of the target market and creating marketing strategies that speak to them. New business owners will have decided their market before they start thier business but owners that have been in business a while may need to gather data to tell them exactly who their market is, because they could be marketing at the wrong people.

There are plenty of ways to gather this data, such as Google Analytics, social media, blog comments and email, which help determine who is sharing information and asking questions.

What do they Love?
This information reveals what the market wants and needs. The business’ aim is then to fulfil these desires of fix these problems, this will increase traffic and sales. However, in a fast-paced environment these needs are ever-changing so it is a good idea to keep up with these needs and better meet them.

Again, analytics can be used to discover information about what the market wants. But other ways include tracking best selling products or services, researching blogs and social media posts that encouraged the most engagement and finding out which emails led to the most clicks and sales.

How are they finding you?
Marketing doesn’t always have to be expensive but it is often time consuming. However, there will be a better return on efforts if businesses measure and track their marketing efforts to focus on what’s working and to either fix or eliminate what isn’t working. The idea is to find out how consumers are finding the brand. Is social media driving them there? Or is it advertising?

Analytics can be used again here to show how and where people are discovering a site. Not only does it show where they are finding a brand, such as through social media advertising, guest appearances, etc, but also the specific words and terms they are using to discover them.

AIM Marketing Acquisitions says that once a business has an idea of who their market is, what it wants and the best ways for reaching it, they can use this information to plan products, services and marketing for the best results in 2015.

AIM Marketing Acquisitions is an outsourced sales and direct marketing firm based in Sydney. The firm specialise in face-to-face marketing campaigns that are designed to accurately represent their clients’ brands and drive sales. AIM Marketing Acquisitions connect with consumers on a one-to-one basis because they believe this leads to long-lasting and personal relationships between brand and consumer. This generates quality sales, improves customer acquisition, brand loyalty and increases brand awareness.

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Brenda Aguilar
@AimMarketing12
since: 06/2014
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