FUSION Lands in Europe: Aimpoint Research Expands Globally

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Aimpoint's fusion approach to market research advances into Europe with new offices in Rome, formerly CIELO Research.

Aimpoint Research

Aimpoint Research (Aimpoint) today announced a definitive agreement to advance its reach into the global market through new offices in Rome, Italy, formerly research and consulting company CIELO Research. Companies can now benefit from Aimpoint’s unique approach to research: the FUSION model, an advanced research process derived from U.S. Military Intelligence techniques, on a wider international scale.

“Corporations are searching for creative methods that provide exceptional insight,” said Marcello Sasso, who has been appointed Director of European Operations for Aimpoint. “This expansion gives our clients the competitive advantage they need in both the U.S. and European markets.”

Businesses in our global economy are striving to be more relevant to their customers and gain access to new markets around the world. They are investing in research to deeply understand consumer mindsets in multiple cultures and countries. However, these same companies are often impeded by outdated market research methods and a lack of strategic partnerships that can open doors in new markets. Successful businesses today require superior market intelligence that gives them a competitive advantage. Aimpoint’s research, commercialization and business development capabilities provide just that – now on a global scale.

“It has been our strategic goal for some time to expand into Europe,” said Brett Sciotto, President & CEO of Aimpoint. “Marcello and his team’s capabilities fit well within our corporate culture and allow us greater reach to provide leaders globally with the unprecedented market insight and access our unique capabilities provide.”

About Aimpoint Research:

Aimpoint is a national leader in the marketing research industry based in Columbus, Ohio. For over two decades, Aimpoint consultants have helped corporate, organizational, government and political leaders achieve their objectives by providing superior strategic insight based on cutting-edge research methodology, advanced data collection and precision analysis. The firm fuses best practices from the intelligence disciplines with a broad spectrum of qualitative and quantitative research modalities to provide unprecedented insight into the minds of those who most impact their clients' success. Aimpoint moves beyond data collection and analysis to provide clearly illustrated insights along with strategic action plans for clients. Aimpoint also provides commercialization and business development services to companies seeking to access new markets. For more information visit http://www.aimpointresearch.com.

About CIELO Research:

CIELO is an independent market research and consulting agency based in Italy. The firm provides strategic support to small and medium sized enterprises in addition to its portfolio of large corporations through domestic and international research solutions. CIELO specializes in qualitative and quantitative research methodologies and data analysis, through desktop research, in-depth interviews, focus groups, surveys and strategic facilitation.

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Ernie Dimalanta
Aimpoint Research
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