Dallas, Texas (PRWEB) August 10, 2014
Health- and eco-consciousness in consumers is fueling demand for green products. Organic and biodegradable products are being encouraged. There is also a growing inclination toward products with value-added benefits that do more than they are primarily manufactured to do.
According to the “Air Freshener Market in the US 2014-2018” report, the need to freshen air and create a pleasant setting within minutes is arising in the fast-paced world. Apart from this, stress, which is inevitably a part of the modern lifestyle, is taking a toll on consumers. This has popularized the concept of aromatherapy, which is finding its way into air fresheners.
Air fresheners are predominantly aerosol sprays that mask odors and induce freshness in the atmosphere. Air fresheners are composed of formaldehyde, petroleum distillates, aerosol propellants, and p-dichlorobenzene. Apart from their primary usage, air fresheners are also used aesthetically to enhance the environment by appealing to the senses. This has given rise to specialty products that have different formats such as cones, scented candles, reed diffusers, oils, gels, wax strips, and plug-ins. While some products incorporate one aspect, others integrate both thus complementing the primary benefit of air fresheners. Air fresheners are essential and practical as they help maintain a pleasant atmosphere in households, offices, and vehicles.
The Air Freshener market in the US can be divided into four segments: Spray/Aerosol Freshener, Pug-in Air Freshener, Car Air Freshener, and Others.
The Air Freshener Market in the US 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Air Freshener market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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The report recognizes the following companies as the key players in the Air Freshener market in the US: Henkel AG & Co. KGaA, Procter & Gamble Co. (P&G), Reckitt Benckiser Group plc and S.C. Johnson & Son Inc.
Other Prominent Vendors in the market are: Blyth, Car-Freshener, Lancaster Colony, L Brands, Auto Expressions, and Yankee Candle.
Key Market Driver
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Further, the report states that synthetic air fresheners contain ingredients that are harmful to the human body and consumers are increasingly abstaining from using them. The use of substitutes is further hindering the growth of the market.
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