Air Repair® Skincare To Be Featured in Birchbox at Walgreens
Cult favorite indie skincare brand now available nationwide with innovative merchandising experience.
NEW YORK, Dec. 20, 2018 /PRNewswire-PRWeb/ -- When Walgreens joined forces with online beauty retailer Birchbox in October to build a revolutionary in-store and online retail experience, the goal was to offer beauty consumers an enhanced way to discover and shop for groundbreaking new brands and products.
While curating their collection, Walgreens and Birchbox invited skincare expert Denise Spanek to have her line of Air Repair® Skincare products be part of the experience. Air Repair® Skincare's partnership with Birchbox at Walgreens marks the brand's first national brick and mortar retailer.
"We are honored to be included in this unique approach for offering distinctive beauty products. And we are excited that Air Repair® Skincare will be reaching, and helping, a whole new audience," says Spanek, Founder and CEO of Air Repair® Skincare.
"I believe what made the Air Repair® Skincare line so desirable for this collection is that our brand resonates with the Birchbox mission 'to help women cut through the clutter of the beauty world to find products that really work for them,'" she adds. "Air Repair® Skincare offers an experience that is simple and straightforward. We use clean chemistry, healing botanicals and natural ingredients to help protect, soothe and heal against environmental stressors."
Since Air Repair® Skincare's launch with Birchbox in 2014, the brand has seen exponential growth. The Air Repair® Complexion Boosting Moisturizer has been an ongoing best-seller with Birchbox customers and was nominated for Birchbox's inaugural "Best In Beauty Awards" this year.
"Our subscribers have been avid fans of Air Repair's high-quality skincare and the utility of each product since we first introduced the brand to them," says Alex Azzara, director of merchandising at Birchbox. "The goal of Birchbox at Walgreens is to scale that discovery experience and make it easy, efficient, and fun for each customer to find the best products for his or her unique needs and personal routine – in the most convenient place. A tried-and-true Birchbox customer-favorite brand, Air Repair® immediately grasped our vision for this next phase of our retail strategy and we're thrilled to have them on board."
About Air Repair® Skincare
Denise Spanek, CEO of Air Repair® Skincare, gained her deep experience as head of a San Francisco makeup and skincare studio. In her 25 years working with clients, she noticed that there was a need in the market for anti-pollution skincare products to address inflammation triggered by the effects of climate change, travel, and flight fatigue. All Air Repair® products are formulated with healing botanicals and natural extracts that block inflammatory mediators.
About Birchbox at Walgreens
The Birchbox shopping experience within Walgreens will feature a dedicated, Birchbox-branded space and a curated product assortment. The offerings feature full-sized skincare, makeup and hair products from more than 40 prestige brands in Birchbox's portfolio. The pilot program rolls out in December and continues into early 2019 in 11 Walgreens locations across U.S. major cities.
For additional information contact: Denise Spanek, CEO, Air Repair®: [email protected]
SOURCE Air Repair® Skincare
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