Social media is an extremely effective online marketing tool as it provides a way to seamlessly connect with potential customers and clients as they go about their day to day lives.
New York, NY (PRWEB) August 22, 2013
Ajax Union, a small business internet marketing company known for its extensive roster of satisfied clients, is debuting its latest video. Titled “Facebook Business Page: Do’s and Don’ts,” the newest video can be found on the company’s YouTube channel at http://www.youtube.com/AjaxUnion and provides helpful hints for using Facebook as an online marketing tool.
“Social media is an extremely effective online marketing tool as it provides a way to seamlessly connect with potential customers and clients as they go about their day to day lives. Plus, there is no charge for setting up a Facebook page, which makes it ideal for small business internet marketing as companies can easily promote their services or products without a cash investment,” said Mushki Deitsch, Social Media Department Manager at Ajax Union.
First and foremost, the search engine agency recommends posting engaging and interesting tidbits such as information about upcoming events, reminders about ongoing promotions, or images that are funny, cute, or otherwise enjoyable. Ajax Union also reminds businesses that social media marketing is all about the personal touch. For best results, companies should communicate directly with their fans and should utilize individual and unique responses instead of form replies.
Ajax Union recommends that posts be targeted to the correct audience. As with any form of advertising, demographics can play a key role in the success of a campaign. Facebook offers Page managers a variety of tools that allow them to view the location, age, and gender of their fans. These details should be used to tailor the page to its viewers and can also help businesses determine whether they are reaching their core demographic of fans. For those that choose to pay for advertisements on Facebook, the social network offers an even wider array of options and companies can target ads based on anything from a user’s previous likes to browsing history.
In addition to the videos posted to its YouTube channel, Ajax Union offers a number of other complimentary resources designed to help businesses navigate the world of internet marketing. It has both an SEO analysis tool and keyword software that feature basic plans at no charge, as well as educational resources like webinars, eBooks, and more.
To reach out to Ajax Union, call 1-800-594-0444, visit its website at http://www.AjaxUnion.com, or follow it on Twitter at http://twitter.com/AjaxUnion/. The company also puts its Facebook Dos and Don’ts into action at http://www.facebook.com/AjaxUnion.