Search Engine Agency Ajax Union Updates Its Website to Include Definitions for Email Marketing Terms

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Ajax Union, a company specializing in medium and small business internet marketing, has recently expanded its website to include a variety of easy-to-understand definitions for common email marketing terms.
At Ajax Union...We’ve devised our email marketing glossary to provide entrepreneurs with an easy and convenient way to familiarize themselves with commonly used terms.

Search engine agency Ajax Union, known for the variety of complimentary online marketing resources it offers, is now introducing the newest addition to its website, a compilation of definitions for commonly used email marketing terms. Available on the company’s site at, the list includes comprehensive and easy-to-understand explanations for everything from Auto Responders to Seed Emails. The new glossary complements the variety of other resources the agency offers at no charge, such as its keyword research software RankZen and its SEO analysis tool KiwiSEO, available online at and, respectively.

“Online marketing is filled with confusing terms and acronyms like SEO, SEM, CTR, PPC, and more. At Ajax Union, we understand that the overabundance of catchy names can be confusing to those who are new to the world of small business internet marketing. We’ve devised our email marketing glossary to provide entrepreneurs with an easy and convenient way to familiarize themselves with commonly used terms,” said Yehuda Apfelbaum, Executive Vice President at Ajax Union.

The new glossary from the search engine agency includes basic terms like Auto Responder, defined as a set of responses delivered at a preset time and under specific conditions; Email Frequency or how often the emails are sent out; and Authentication, which involves confirming the identity of an email address. Acronyms like ECOA and CTR are defined as the Email Change of Address Service and Click-Through Rate, respectively. Some of the explanations in the list also build off each other. For example, an email that Bounces is one that does not reach its intended destination, whereas the Bounce Rate is a percentage indicating the number of emails that bounce.

Advanced email marketing concepts are explained in the new glossary as well, including the Controlling the Assault of Non-Solicited Pornography and Marketing Act. Commonly referred to as the CAN-SPAM Act of 2003, the Federal law regulates commercial online marketing. Related to the law is the concept of Permission-based Email Marketing Management, which involves a list of emails that have specifically subscribed to receive a newsletter or updates.

For a full list of terms and definitions, visit the Ajax Union website at The agency can liked on Facebook, followed on Twitter, or contacted by phone at 1-800-594-0444.

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Sarah Mogin
Ajax Union
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