Customers who watch videos about a product are more likely to add it to their shopping cart and will feel more confident about their purchase.
New York, NY (PRWEB) August 28, 2013
Search engine agency Ajax Union is currently introducing its new and improved video marketing plan, which now offers options for animation in addition to live action videos. Available online at http://www.AjaxUnion.com/video, the Brooklyn-based SEO company offers a multitude of other plans, for everything from keyword tracking to social media marketing, that are designed to provide a comprehensive and flexible online marketing solution that can be customized to suit any business’s needs.
“Online video marketing should be an integral part of any internet marketing plan. Studies indicate that video results have a higher click-through rate than regular text-based search results. In addition, customers who watch videos about a product are more likely to add it to their shopping cart and will feel more confident about their purchase when buying the item. Studies also reveal that professionally-made videos, such as those created by the Ajax Union team, outperform user-generated videos by an average of 30%,” said Spencer Parente, Videographer at the New York-based SEO company.
Video marketing from Ajax Union is available to help companies promote their services or products, increase buyer confidence, and improve their search engine optimization. In addition to designing, planning, and creating the videos, Ajax Union also distributes each video via a variety of platforms to ensure maximum exposure and the best possible results. Now, in addition to offering live action videos, the search engine agency also provides its clients with the option of animated features.
Ajax Union’s video marketing plan includes options for a number of different video types, including blog, testimonial, promotions, and a generalized company overview. Blog videos are often presented in a series and are designed to be short and sweet. They typically feature things like question and answer sessions, tips from the experts, and other useful information that highlights the company’s expertise without being overly promotional. Testimonial videos are particularly well-suited for increasing buyer confidence and creating an aura of legitimacy as they provide a venue for satisfied customers and clients to relate their positive experiences. Campaign or deal promotion videos spotlight an event, sale, new collection, or other specific aspect of the company, while website or company overview videos provide generalized information about the company as a whole.
For more information about video marketing or to take advantage of Ajax Union’s expertise in this area, visit the search engine agency’s website at http://www.AjaxUnion.com or call 1-800-594-0444. For additional SEO tools and software, check out the company’s keyword research and SEO analysis tools at http://www.RankZen.com and http://www.KiwiSEO.com, respectively. The company can also be found on Facebook, Twitter, and numerous social other networks.