By developing a mobile moment platform that unlocks live data and interprets it in a way that better informs campaign decisioning, Aki Technologies addresses the core challenge of advertising today.
San Francisco, CA (PRWEB) May 19, 2016
Aki Technologies (http://www.a.ki), the first ad platform built for mobile moments, announced today that Jamie Finn has joined the company as SVP Data Insights & Business Development. Finn, a seasoned executive, angel investor, and M&A advisor who most recently served as AVP Big Data Product Innovation for AT&T, will focus on strategic partnerships and data sourcing for the rapidly growing firm that enables better ad ROI through mobile moment campaigns and insights.
“We created Aki Technologies because we believe that mobile ads can meet and exceed engagement expectations, provided that advertisers and agencies have an effective and scalable framework for interpreting data around user experience and mindset,” said Alvaro Bravo, Aki Technologies President and Co-Founder. “Jamie, with his extensive experience in technology and data-driven enterprises, will play a key role in the evolution of Aki’s mobile moments ad platform and the continued success of Aki clients. We couldn’t be happier to have him onboard.”
As an angel investor and M&A adviser, Finn has participated in over $500 million worth of transactions including Sansa Security, Kontera, Jajah, Tokbox, RingRing Media and Zingy. He has also successfully launched new products and businesses in Germany, Spain, Argentina, Mexico, the United Kingdom and America. Prior to joining Aki Technologies, Finn ran AT&T’s big data practice in Silicon Valley, overseeing a team of 25 data scientists and engineers working across Cyber Security and Data Insights.
“With so much data available to brands and agencies today, there is a significant opportunity to drive greater ad impact through the algorithmic optimization of campaigns,” said Finn. “By developing a mobile moment platform that unlocks live data and interprets it in a way that better informs campaign decisioning, Aki Technologies addresses the core challenge of advertising today. I am thrilled to join a team that is playing a critical role in advancing mobile advertising.”
As the first advertising platform built for mobile moments, Aki interprets the full range of mobile data signals to gauge and predict a consumer’s receptivity to brand advertising. With Aki Technologies, advertisers connect with consumers at the optimal moment, with the optimal ad format and creative for that moment, resulting in more efficient campaigns and higher engagement rates. Read about how Taco Bell used Aki Technologies in AdWeek.
About Aki Technologies
Aki Technologies unlocks the potential of advertising on mobile devices. As the first advertising platform built for mobile moments, Aki interprets the full range of mobile data signals to gauge and predict a consumer's receptivity to brand advertising. Aki's Mobile Moment Index™ ensures that brands reach consumers when they're most receptive--and with the optimal creative format, while Aki's Mobile Moment Performance Insights™ provide in-depth, moment-by-moment analysis to measure success and inform future campaigns. With unmatched insight into the billions of data points that comprise mobile activity at any given moment, Aki transforms the ad experience for mobile consumers and increases return for brands. The company was founded by the mobile ad pioneers behind Mobile Theory (acquired by Opera in 2012), and has offices in San Francisco, New York, Chicago and Los Angeles. Visit http://www.a.ki or follow @akiunlocks to learn more.