Alexandra Wilson Confirmed As BodyPower’s New Fit Factor Judge

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Alexandra Wilson, international fitness and nutrition expert, personal trainer, bikini athlete and founder of the Fitness Model Finishing School, has been confirmed as a judge for BodyPower’s Fit Factor competition, which takes place at this year’s BodyPower Expo (16th to 18th May, NEC Birmingham).

I’ll be in my element giving people feedback and encouragement on the day. I’m really looking forward to it.

BodyPower's Fit Factor is a fitness model search designed to find the next big names in fitness. Following castings in different parts of the UK, 150 successful applicants go through to the competition which takes place over two days during the Expo (17th to 18th May). The show is totally unique, with judges such as Alexandra Wilson, and American fitness expert and TV presenter Jessie Pavelka giving live feedback to chosen competitors while they are on stage.

Competitors are judged 50% on physique, 50% on whether they have the 'Fit Factor': so personality, presentation on stage, grooming, attractiveness and choice of outfits are all key. All judges are industry experts carefully chosen for their knowledge and ability to further competitor’s careers.

The show offers a packed schedule for visitors to enjoy, including: sportswear and swimwear stage walks with live judge’s feedback; live photo-shoot on stage and photos are judged; crowning of the top 5 males and females.

Alexandra said, “I’ve been attending BodyPower for many years now, as a visitor and a guest on various trade stands, so it’s great to be able to take a different role. I love helping other people to make it in the industry – it’s one of the reasons I set up my Fitness Model Finishing School - so I’ll be in my element giving people feedback and encouragement on the day. I’m really looking forward to it.”

About Alexandra

Alexandra is a fully qualified personal trainer with a wealth of experience in the industry, creating personalised fitness and nutrition plans and online coaching programmes to inspire and motivate people to look, feel and be their best.

She recently became one of the first people in the world and one of only 20 selected from the UK to be given the status of ‘Physique Elite Master Trainer’ by world-renowned trainers Neil Hill and Kris Gethin. She has been featured in modelling shots in, and written articles for, a variety of magazines in the UK and abroad (Red, Health & Fitness, Now, Women’s Fitness, Ultra Fit, Fit and Firm, ExtraFit and Fitnorama). She is an ambassador for the ‘Better Bodies’ range of fitness clothing, the face of Biondi Couture’s fitness competition range and Mark Anthony’s ‘Body Trainer’ exercise device.

To find out more about Alexandra, receive a free ‘I will make you lean’ e-book, sign up for her free e-news containing tips, advice and information and receive details of new programmes as they launch, visit:

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Alexandra Wilson
Alexandra Wilson Worldwide Ltd
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since: 01/2011
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