Google Analytics Premium, combined with our ChannelMix marketing attribution platform, strengthens our position as a leader in the analytics industry and demonstrates Alight's ongoing commitment to delivering a superior analytics solution to our clients.
Kansas City, Missouri (PRWEB) December 05, 2013
Alight Analytics, a leading marketing analytics firm based in Kansas City and a Google Analytics Certified Partner, announced today it has been selected to become a Google Analytics Authorized Premium Reseller. To celebrate this exciting news, Alight Analytics is offering 200 free hours of consulting to all new Google Analytics Premium clients who sign up by December 31, 2013.
Equipped to satisfy the desires of clients with high traffic volume data needs, Google Analytics Premium is designed to process more data faster, provide deeper insights and 24/7 expert technical support, all while allowing clients to own all their data. Clients receive higher data limits, access to unsampled data and faster data delivery.
Alight has met Google’s rigorous requirements as a qualified Premium Reseller, making certain that Alight’s clients receive only the most top-notch standards in analysis, reporting and support. As a Google Analytics Premium Authorized Reseller, Alight is able to provide deep, segmented analysis with precise accuracy, highly customized audience descriptions and massive data extraction capabilities for intense data mining and forecasting.
“We’re very excited to have Alight Analytics join the GA Premium Authorized Reseller program. Our Resellers are all vetted to provide the highest quality of service and bring their own unique strengths to the program, and we’re looking forward to Alight’s contribution,” says Jesse Nichols, Channel Sales Manager for Google Analytics Premium.
Alight Analytics helps clients make smarter marketing decisions by improving the way organizations leverage marketing analytics data. Alight’s ChannelMix marketing analytics platform brings together all first and third party marketing channel performance data to deliver valuable insights and analysis from dedicated marketing analysts and data scientists. ChannelMix allows clients to understand the true value and performance of their multi-channel marketing efforts by blending Google Analytics with marketing channel data and transactional data. In addition, the company offers marketing performance analytics, custom executive dashboards, statistical modeling, competitive analysis and Google Analytics optimization and training.
"We are thrilled to become an Authorized Premium Reseller for Google Analytics," says Michelle Jacobs, Co-Founder of Alight Analytics. “Premium’s features are a great match for our enterprise-level clients. Google Analytics Premium, combined with our ChannelMix marketing attribution platform, strengthens our position as a leader in the analytics industry and demonstrates Alight’s ongoing commitment to delivering a superior analytics solution to our clients.”
About Alight Analytics:
Alight Analytics (http://www.alightanalytics.com), the premier, independent marketing analytics firm, offers industry leading multi-channel marketing analytics solutions for global marketers. Alight Analytics unites clients’ offline and online marketing channel data for a transparent, comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and deliver customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Alight’s team of marketing analysts, data scientists and web analytics experts provide holistic insights and analysis for effective marketing channel optimization.