Team All-American Launches Instagram Campaign

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Organization aims to help make running 'cool' again by tapping into social network.

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"It’s not like other sports, where money is being poured into marketing campaigns. We are doing our part to help grow the sport.” - Scott Fishman

Team All-American, an organization founded with the goal of helping runners across the world achieve new personal records and engage in healthier, safer training practices, announced the kickoff of a brand new marketing campaign on Instagram.

The campaign features a variety of images and symbols coupled with inspirational messages geared toward runners and athletes. It is the ultimate source of inspiration for runners, including great running motivational quotes, statistics about the running world and secrets to running faster and farther.

“We’ve been growing more aggressive in our social media strategies lately, and Instagram is one of the biggest, hippest social networks there is right now,” said Scott Fishman, Founder of Team All-American. “We have seen the positive impact that running has brought to so many lives, and we want to continue to educate people on how to run for a lifetime. It’s not like other sports, where money is being poured into marketing campaigns. We are doing our part to help grow the sport.”

The results have already started to come in. Team All-American’s account, @teamallamerican , has already gained more than 2,000 followers in less than three months and is rapidly building engagement on new posts, with “likes” and comments becoming more and more prevalent.

By extending its message on to Instagram, Team All-American can tap into a younger audience to help young runners learn the importance of healthy, safe training techniques earlier in their lives to prevent running-related injuries. It is also simply the perfect network to put out short, inspirational messages attached to some emotional images, the kinds of images would find taped to the wall of the coaches’ office or hanging up in the team’s locker room.

“The earlier we help teach people how to run correctly and the value of training smart, the more likely that they are to stick with running for their whole lives,” said Fishman. “Plus, it’s just another great way for us to connect with the running community all over the globe.”
Team All-American is an organization devoted to helping runners worldwide achieve their goals, whether it be their first mile, their first marathon or a personal record time. Using the Team All-American methodology, runners will be able to reach their goals through a carefully planned and detailed process that considers all aspects of their health and lifestyle.

For more information, visit

About Team All-American
Don’t have to face the challenge alone. Motivated to register for a 5k, 10k, half marathon or full marathon, but need a training plan? Using the training methodology and time-tested coaching style, will reach the goals through a carefully planned, detailed process that considers all aspects of the health and lifestyle.

Scott Fishman
Team All-American
(212) 203-5789
326 East 65th St #333
New York, NY 10065

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