Lucas Oil Off Road Racing, with capacity crowds combined with an impressive television broadcast package, provides us an excellent platform to reach the truck and off-road enthusiast with our message that ‘Life is Better Off Road’.
Compton, California (PRWEB) March 17, 2015
4 Wheel Parts, the worldwide leader in off-road aftermarket performance product sales and installation, will return to the Lucas Oil Off Road Racing Series this season as its “Official Off Road Parts Retailer.” The celebrated off-road racing organization unleashes the 2015 season March 20-21 at one of the series’ premier Southern California facilities in Lake Elsinore, California. The partnership between these prominent off-road titans happens while the Lucas Oil series is spreading to new markets and enjoying a surge in attendance and broadcast viewership.
4 Wheel Parts CEO and President Greg Adler will compete in the series’ elite Pro 4 division, racing his 900-HP truck. Uniquely positioned as a competitor and sponsor in the sport, 4 Wheel Parts is living up to its motto “We Sell It. We Own It. We Live It.”
“Participation and support of off-road motorsports is a cornerstone of our marketing efforts,” says Adler as he busily prepares for the upcoming season opener. “Lucas Oil Off Road Racing, with capacity crowds combined with an impressive television broadcast package, provides us an excellent platform to reach the truck and off-road enthusiast with our message that ‘Life is Better Off Road’.”
Per the agreement, 4 Wheel Parts is officially designated as the Lucas Oil Off Road Racing series sponsor and when the series returns to Lake Elsinore Motorsports Park in the fall, the company will receive title sponsorship of Round 15. Throughout the racing season, 4 Wheel Parts is launching a joint promotion with Lucas Oil Products to dispense complimentary tickets to youths under 12-years-old in every region the series races at on the schedule. 4 Wheel Parts stores will have the free youth passes available for visitors.
“Lucas Oil Products and 4 Wheel Parts share the same passion for motorsports and of course, short course off-road racing,” says Ritchie Lewis, Series Director. “This passion has fueled a tremendous partnership that we are looking forward to sharing once again this season.”
This Friday, March 20, The Lucas Oil Off Road Racing Series opens its season with nighttime racing at Lake Elsinore and lasts for 18 rounds of competition in California, Nevada, Arizona before making its south of the border debut in Ensenada, Mexico. Lucas Oil race events will be broadcast throughout the season on CBS, the CBS Sports Network and MAV TV.
About 4 Wheel Parts: As the global leader in off-road, truck, Jeep and aftermarket performance products, 4 Wheel Parts has 69 stores across North America. 4 Wheel Parts Service Centers install all the products they sell at their ever-growing locations. With the nation’s largest inventory of off-road products like all-terrain tires, suspension systems and MagnaFlow exhaust systems, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road™. Visit us at 4wheelparts.com or call toll-free 877-474-4821.