– A New Online Content Platform for the Family Caregivers of Those Living with Alzheimer's and Other Dementias – Launches May 14th, 2014

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Alzlive is a new website that provides the family caregivers of those living with Alzheimer's and other dementias updated and timely articles, tips and tools… updated daily.

Alzlive. For those who care. —a free, daily, digital lifestyle/news platform designed specifically for the unpaid family caregivers of those living with Alzheimer’s/Dementia in the United States and Canada—officially goes live Wednesday, May 14th, 2014. The content includes both curated articles sourced from respected publications such as The New York Times and The Guardian, various Alzheimer’s related associations and articles commissioned by the Alzlive editorial team, which is led by veteran Canadian editor David Macfarlane.

The content focus is on helping family caregivers cope with their unique lifestyle in two ways: by aiding them in their caregiving endeavours and, just as important, by helping them look after their own well-being while caregiving, says Editor-in-Chief, David Macfarlane, “The editorial voice will be supportive, empathetic and life affirming. And yes, it will definitely have a sense of humour. But it will also be honest, practical, informed and anchored in reality.”

Dave Kelso, former MacLaren McCann Chief Creative Officer, is Alzlive’s President and C.E.O., and the driving force behind its creation. The genesis of lies in Kelso’s personal experiences with Alzheimer’s, to which he lost two grandparents and his mother. Says Kelso, “There’s a lot of amazing initiatives and information being developed by a myriad of groups dedicated to the disease. But there is no one place where you can access it. And when you’re a caregiver, you have precious little time—or patience—to look for it. You want it to be easy to find. That’s the idea behind We’ll make it easy for the caregiver to find all the great stuff that does exist; that can help them cope and manage better.”

“Alzlive is a social enterprise supported by advertising, sponsorships and brand integrations,” says Chief Operations Officer Rob Tait. “There are an estimated 17.2 million family caregivers providing 19.3 billion hours of unpaid care in North America. And any brand that shows it understands their unique life situation by advertising or sponsoring content on will engender incredible loyalty. The site gives advertisers a chance to do good and deliver a healthy return on investment and marketing objectives.”

“There is a dementia tsunami brewing,” says Kelso. “By 2030 the number of people worldwide living with Alzheimer’s and other dementias will increase from 36 million today to 66 million. By 2025, caregiving will be the number one occupation in the U.S.. is just one step to help all us live with this reality. We’re just trying to help.”

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Robert Tait

Dave Kelso
since: 12/2013
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