(PRWEB) August 06, 2013
Readers of the automotive blog Simply Awesome Cars know that they can expect plenty of eye-candy and specs about the latest and greatest high-performance sports and high-end luxury vehicles, but editors of the site say that they are also committed to covering the industry news, in addition to providing high-quality photos and performance reviews. A recent analysis of the new deal between AMG and Aston Martin demonstrates just that.
"Our readers what to know everything they can about what cool cars might be around the corner," said Carl Holloway, an editor at Simply Awesome Cars. He continued, "The recently announced deal between AMG and Aston Martin is a big deal for car enthusiasts, so we wanted to give our readers a clear picture of what the deal could mean for the next generation of luxury sports cars."
The agreement between AMG and Aston Martin, announced at the end of July 2013 and to be finalized by the end of 2013, gives Aston Martin access to engines and electrical components from the high-performance branch of Daimler. In return, Daimler will receive a five-percent non-voting stake in Aston Martin. Mercedes-AMG already supplies power-train components to Pagani, so the deal is not totally new ground for AMG.
Simply Awesome Cars covered the announcement within days of AMG and Aston Martin signing a letter of intent. Editors of the site are optimistic about the deal, but acknowledge that all of their readers do not feel the same way. Carl Holloway commented on the readers' response to the article: "We feel really positive about what this means for Aston Martin. The company is an icon when it comes to luxury sports cars and we think that using AMG motors will only make things better. However, we've had a lot of readers respond negatively to our analysis. Many people seem to think that the deal threatens the independent spirit that is a hallmark of Aston Martin. Only time will tell, but we'll be the first to admit that we were wrong, if future Aston Martin models aren't up to par."
Simply Awesome Cars is an ideal place to stay up to date on developments in the AMG / Aston Martin deal. Danny Royal, founder of Simple Awesome Cars, says that they plan on following the story closely, and readers can be sure that any new details will be published on the site as soon as possible.