FitLinxx Announces Revolutionary New Heart and Activity Monitor That Combines Smarter, More Accurate Technology with Comfortable 24/7 Design

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AmpStripTM Honored by the International Consumer Electronic Show for Innovation in Wearable Technologies

The FitLinxx AmpStrip is a small, beautiful, thin, sensor-filled adhesive strip you wear all day, every day to continuously monitor and receive feedback about athletic performance and recovery.

“AmpStrip is the first of its kind heart and activity tracking monitor outpacing existing products with significantly more accurate data and comfortable 24/7 wear before, during and after exercise,” said Dave Monahan, president and CEO of FitLinxx.

Athletes will soon be able to abandon uncomfortable, unreliable heart monitors and step into the world of the FitLinxx AmpStripTM, where heart rate and activity is tracked around the clock with accuracy – all within a device as discrete and comfortable as a Band-Aid®. AmpStrip is the first foray into consumer products by FitLinxx, building off the company’s more than 20 years of proven experience providing industry-leading enterprise health and fitness technology.

AmpStrip is being hailed by the International Consumer Electronics Show® (CES) as a 2015 Best of Innovation Honoree for outstanding design and engineering in consumer technology products. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 28 product categories.

FitLinxx will showcase the AmpStrip at CES this January as the company prepares for an anticipated consumer launch in the second quarter of 2015.

“Athletes know that heart sensing is the single most important thing they can track to see how their body is performing,” said Dave Monahan, president and CEO of FitLinxx. “AmpStrip is the first of its kind heart and activity tracking monitor outpacing existing products with significantly more accurate data and comfortable 24/7 wear before, during and after exercise. Fitness enthusiasts can lose the chest strap and wristband, staying focused on improving performance while AmpStrip works automatically to provide the information that will help them best reach their goals.”

AmpStrip is a thin, sensor-filled waterproof device that can be comfortably worn all-day, every day. Using hypoallergenic, medical-grade adhesives, it sticks discretely to the user’s torso to automatically and continuously track heart rate, activity, respiration, body temperature and posture; not only during workouts but also during rest, recovery and sleep. AmpStrip lets users know how they are performing and where their body is in the stress-recovery cycle of training so they can make better decisions about the type and intensity of each day’s workout and keep functioning at peak performance.

With a beautiful, durable design AmpStrip effortlessly manages intense workouts, swimming, showers and all-day and night wear. The device wirelessly streams data in real-time while also holding it in memory - a distinct advantage, freeing users from the worry of being connected.

Pricing has not been finalized, but is anticipated to be competitive compared to existing heart rate monitors on the market. For more information and to sign up for product updates, visit http://www.ampstrip.com.

About FitLinxx
FitLinxx has developed industry-leading enterprise health and fitness technology for more than 20 years, motivating people to live actively and improve well-being. Partners around the world leverage the company’s wireless activity monitors, health devices and software to help people accurately track and measure their daily activity levels and health indicators like weight and blood pressure. In addition, FitLinxx’s fitness facility solution helps members adopt exercise habits that achieve health and fitness goals.

FitLinxx is making its first foray into the consumer product industry with the launch of the revolutionary AmpStripTM. Combining beautiful, lightweight and waterproof design with super smart technology, AmpStrip is the first heart rate and activity monitor that can be comfortably and discretely worn around the clock. The automatic, continuous and accurate data help athletes train to the edge. For more information, visit http://www.ampstrip.com.

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Martha Browning
AmpStrip
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